Points today announced a partnership with Copa Airlines to enable ConnectMiles program members to buy, gift or transfer their reward miles. The partnership supports Points’ expansion into the Central American market and allows Copa Airlines to better engage their ConnectMiles members.
“We’re excited to work with one of Central America’s leading airlines and loyalty programs,” said Rob MacLean, CEO at Points. “We’ve proven the value of our Buy, Gift and Transfer solutions with loyalty programs across the globe and are proud to bring that functionality into the Latin America and Caribbean travel market, starting with Copa Airlines.”
For the first time, ConnectMiles members can purchase reward miles to top off their account balances, as well as gift or transfer their miles between family and friends. By leveraging Points’ Loyalty Commerce Platform, Copa Airlines can better engage with their loyalty members by providing opportunities for them to earn and then use their reward miles more quickly.
“By leveraging Points’ Buy, Gift and Transfer solution in our loyalty program, we are able to deepen engagement with our members and bring them closer to their next redemption,” said Timothy Manoles, Loyalty Vice-President at Copa Airlines. ”We’re excited to increase the value and utility of our currency and provide more opportunities for ConnectMiles members to interact with and manage their rewards.”
With its leading Loyalty Commerce Platform, Points provides loyalty eCommerce and technology solutions to the world’s top brands to power innovative products and services to drive increased revenue and member engagement in loyalty programs. Points leverages its platform to efficiently deliver great products, including the Buy, Gift and Transfer functionality, to more than 50 loyalty program partners worldwide.