IMEX Frankfurt restructurres Association Day

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The restructured Association Day program at this year’s IMEX Frankfurt will feature a new Association Management Stream, covering topics such as understanding why members leave and how to persuade them to stay. There will also be two Meetings & Events Streams (A and B), addressing issues such as how to maximize member participation at events, and how to identify and approach new sponsors.


Each session is case study led with the emphasis on sharing best practice. Time for peer to peer discussion and networking is also factored into the day.