Southwest Goes Sweet

Sweet Southwest

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Southwest Airlines has announced that it has entered an agreement with Sweet, a lesbian travel company, to become the exclusive domestic airline of the Sweet Caribbean Cruise.

The carrier will offer Sweet guests discount airfares and will participate in co-marketing opportunities online and at selected gay and lesbian events throughout this year. Sweet will receive 'fare saver' airline rates for Sweet Caribbean Cruise guests with timing and details decided by Southwest.

Sweet and Southwest will also launch co-branded online sweepstakes, promotions and other programmes, in addition to a series of entertainment activities sponsored by Southwest on the cruise.

Financial details of the agreement were not reported.

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