Tourism Destinations and the CNN Task Group: How eTN fits in?

Tourism Destinations had reached out to the CNN Task Group for guidance for more than five years to market their emerging or established travel and tourism destinations to the world.

Tourism Destinations had reached out to the CNN Task Group for guidance for more than five years to market their emerging or established travel and tourism destinations to the world.

Partners in the CNN Task Group are:

CNN International
eTurboNews (eTN)
International Air Transport Association (IATA)
Air Transport Action Group (ATAG)
United Nations World Organization (UNWTO)

The CNN Task Group was introduced and spearheaded by Anita Mendaratta, Founder and Managing Director of CACHET CONSULTING in Capetown, South Africa. She later invited Juergen Steinmetz, publisher of eTurboNews (eTN) and Chairman of the International Coalition of Tourism Partners, in Haleiwa, Hawaii, USA to be part of this initiative.


An added value service to CNN and eTurboNews clients, the CNN INTERNATIONAL TASK Group works directly with its clients, both new and established, to create impactful, strategic solutions beyond advertising. TASK provides excellence in strategy and media solutions for nations and businesses across the globe seeking to unlock tourism and economic development opportunity.

CNN and eTN are proud to continue setting the standards for excellence with this new turn-key solution, building long-term strategic partnerships in the world of tourism and economic development.

For more information on how eTN can assist destinations contact eTurboNews or CNN.

About the author

Avatar of Juergen T Steinmetz

Juergen T Steinmetz

Juergen Thomas Steinmetz has continuously worked in the travel and tourism industry since he was a teenager in Germany (1977).
He founded eTurboNews in 1999 as the first online newsletter for the global travel tourism industry.

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