Tourism Branding expensive, but effective?

The United States slogan is a dull example: ” All Within Your Reach”.

Tourism promotion is big business, so is tourism branding. Branding is the most important part of promoting a country. Branding is expensive and this one liner can cost millions. Branding companies laugh their money all the way into their bank account.

Comparing destination slogans from around the world most have one in common. The common ground is, the branding slogan is terrible and often flat out stupid.

Like "All Within Your Reach," the U.S. tourism's slogan. It's dull, but at least it's not as cheesy as St Kitts and Nevis' slogan "Follow Your Heart."

Make your own decision, and yes your feedback is appreciated and may be needed.