The Morocco Ministry of Tourism takes training its tourist guides very seriously. So seriously, that there is a law on the books that requires tourist guides to take part in training in order to renew their working documents. Trickling down to tourists, this means an excellent experience for travelers in Morocco when touring with a professional guide.
To enhance the quality of tourist guides and tourist support, the Morocco Ministry of Tourism has launched a campaign. The ministry is doing a regulatory overhaul of the site occupation that mandates tracking ongoing training for all licensed guides. This will give this activity a better positioning in the tourism value chain.
Moroccan Law regulates the profession of tourist guides, and states that the renewal of working documents of tourist guides is subject to, among other things, monitoring.
Tourist guides face several challenges – constant changes, delivering quality services, being competitive, and contributing to sustaining the momentum of tourism in the region and country.
To complete initial training, it is necessary that tourist guides get further training in order to update their knowledge and skills ever year. This ensures they are part of a continuous improvement dynamic and are in tune with international standards in the field.
Training sessions include such topics as “Guide of Cities and Tourist Circuits” and “Guides Natural Spaces.” This ensures guides overcome shortcomings, which all professionals recognize as crucial to the character of the tourist guide.
To this end, the Morocco Ministry of Tourism, has organized continuing education sessions for tourist guides, starting today, October 4, 2016. This is being done in collaboration with the Regional Associations of Tourist Guides.
For city guides and tours, training will focus on “the methodology and techniques of oral heritage mediation.” The challenge is to put the human relationship at the heart of business. This is done by fostering a strong sense of hospitality and life skills, interpersonal skills, openness, with a base of the general culture and a more positive idea service.
As for guides of natural areas, training will focus on “first aid.” The aim is to remind guides of the techniques of first aid and emergency care, and spread within the profession a culture of prevention. This can contribute to avoiding possible casualties, accidents, or major disasters, thanks to the knowledge of first aid and providing assistance to victims. This accelerated training course, lasting two days, will be supervised by recognized trainers and sanctioned by a training certificate.