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'IS JAPAN COOL?': ANA immmerses international guests in Japanese festivals

Sep 29, 2016

TOKYO, Japan - Today, All Nippon Airways (ANA) launches a new section of “IS JAPAN COOL?”, its website to entice international travelers to visit Japan. The new section, "IS JAPAN COOL? MATSURI" takes viewers on an interactive, audiovisual tour of a variety of festivals or matsuri.

One of the highlights of the new content is exclusive footage of music by the Japanese drum troupe KODO, composed especially for “IS JAPAN COOL? MATSURI with KODO”. The piece showcases the thundering sounds of traditional Japanese drums, or wadaiko, rendered using innovative 3D sound technology with separate channels that envelope the listener from in front, behind, above and below as if the listener were at the venue. This is a groundbreaking project, with ANA taking on the challenge of harnessing 3D sound outside its usual application at live shows and events.

KODO performs traditional Japanese wadaiko music to crowds at venues around the world, and has earned immense popularity with its powerful, dynamic shows. Since its debut in 1981, the group has performed over 5,600 times in 48 different countries, and its online videos have been viewed a total of more than 5 million times.

ANA has also created a special documentary film for "IS JAPAN COOL? MATSURI" by taking camera crews to visit six famous festivals at various locations around Japan. The film features footage of the festivals themselves and interviews with local participants about their passion for the festivals. Using a 360° camera, the film takes the viewer into the heart of the festival action, providing a virtual experience of sight and sound. By highlighting the essence of Japan's festivals while providing an exotic sensory treat featuring portable shrines, music, dancing, various instruments and costumes, the documentary surrounds viewers with the energy of Japanese festivals.

Additional content on IS JAPAN COOL? MATSURI entitled "MATSURI TRIP" introduces 32 festivals, categorized according to their dates and type, selected from among the 300,000 festivals said to take place in all corners of Japan throughout the year.

'IS JAPAN COOL?': ANA immmerses international guests in Japanese festivals

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