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Seychelles in action in Japan today

Sychelles Tourism Board attends Japan Association Travel Agents (JATA) Expo 2016

Seychelles Ministry of Tourism and Culture  Sep 26, 2016

The Seychelles islands successfully made its appearance at the JATA Tourism Expo Japan 2016 under the Regional Tourism Organization for Southern Africa (RETOSA). The fair took place from September 22-25, 2016 at the Tokyo Big Sight Venue.

It is the first time for Seychelles to be participating under the RETOSA booth alongside other southern African countries such as South Africa, Tanzania, Zambia, Namibia, Lesotho, Angola, Mozambique, and several others. Having much focus on the Japanese market in recent years and following the first main Seychelles Tourism Board’s roadshow conducted in Tokyo and Osaka earlier in March this year, to date the Seychelles has seen a significant 39% increase in yearly Japanese tourist arrivals.

“Japan was once one of Seychelles’ major source markets for the destination, and after many decades, with an increased focus and investment over recent years, the Japanese market is slowly gaining grounds, and the foreseeable future looks very promising for the Seychelles,” said Ms. Sherin Naiken, CEO of the Seychelles Tourism Board.

Seychelles was being represented this year by Mr. Jean Luc Lai Lam, Regional Manager for Japan, and Miss Winnie Elisa, Marketing Executive at the Seychelles Tourism Board. The delegation participated in several side meetings other than the fair, to market Seychelles as one of the most unique destinations for the Japanese market.

As a result, the Seychelles Tourism Board also seized the opportunity to establish contact and meet with Japanese representatives of both Banyan Tree Hotels & Resorts and the new upcoming property of Six Senses Zil Pasyon in discussing new opportunities to promote those establishments as well as the destination within the Japanese market.

The Expo, which spanned over 3 days, focused on showcasing Seychelles products by introducing specific niches such as weddings and honeymoons, diving and fishing, events such as the Carnaval International de Victoria, as well as the vast culture and history of the country.

The Seychelles Tourism Board has expressed satisfaction with an increased number of visitors at the Seychelles stand throughout the event. These included more people with knowledge about Seychelles compared to those of previous years, people with confirmed future bookings, and those that have previously visited the destination with intent on going back again as repeat clientele.

Sychelles Tourism Board attends Japan Association Travel Agents (JATA) Expo 2016

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