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Holland America Line Launches Partnership with America's Test Kitchen

Holland America Line brings new dynamic cooking shows on board

Sep 20, 2016

SEATTLE, WA - Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America's Test Kitchen, the most popular how-to-cook show on TV.

Holland America Line is a sponsor of America's Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.

Holland America Line's shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America's Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America's Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops ‚ÄĒ with topics ranging from shaping Asian dumplings to making the perfect pie crust ‚ÄĒ will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America's Test Kitchen.

In addition, Holland America Line guests will experience 24-hour access to episodes of America's Test Kitchen and Cook's Country television programs in their staterooms.

"America's Test Kitchen will bring a new take on cooking classes at sea that spans not only recipes but also the science of the cooking process. Its mission is to determine the best methods, ingredients and cooking tools ‚ÄĒ and now these discoveries will be shared with our guests," said Orlando Ashford, president of Holland America Line. "We provide our guests with tremendously immersive and authentic experiences to enrich their travel, and America's Test Kitchen's commitment to delivering a quality culinary experience with a focus on learning is a perfect match."

The planned 45-minute demo courses will feature a mix of video content, live instruction, taste tests and recipe samples. Some of the courses in development include Asian Dumplings, Salad for Two, We Love Chocolate, Everything Salmon, Getting to Know Chiles, Flavors of the Mediterranean, Meatless Monday Meals and New Italian Favorites.
Also planned are 90-minute workshops that focus on teaching a specific skill set. Proposed workshops include Perfect Pies and Handmade Pasta.

America's Test Kitchen demo courses and workshops will begin aboard ms Westerdam October 18 for the ship's Mexico season and on ms Nieuw Amsterdam November 13 for the Caribbean season. The program is expected to roll out fleetwide by June 2017.

"This is an incredible opportunity for fans of America's Test Kitchen, and food lovers in general, to immerse themselves in the Test Kitchen experience," said David Nussbaum, CEO of America's Test Kitchen. "The classes on board Holland America Line ships will feature our famous foolproof recipes designed to be repeated and enjoyed long after the voyage has ended. We are excited that Holland America Line is helping America's Test Kitchen reach more enthusiastic home cooks through this onboard experience."

Holland America Line brings new dynamic cooking shows on board

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