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Automotive giants to feature cutting-edge green vehicles at iGEM 2016

Sep 19, 2016

The International Greentech & Eco Products Exhibition & Conference Malaysia 2016 (IGEM 2016), ASEAN's largest green technology business and innovation platform, scheduled for October 5-8 at the Kuala Lumpur Convention Centre, will for the first time host a dedicated Green Car Pavilion that is set to feature automotive manufacturers from around the world showcasing ground-breaking advances in the field of sustainable mobility.

Organised by the Ministry of Energy, Green Technology and Water, Malaysia (KeTTHA) and co-organised by Malaysian Green Technology Corporation (GreenTech Malaysia), IGEM's Green Car Pavilion aims to spread awareness and understanding on the importance and urgency to transition to green transport, featuring automotive innovations from Mercedes-Benz, Volvo, Tesla, Nissan, Renault, Mitsubishi, Perodua, CMS Consortium (COMOS) and Sync R&D alongside the ChargEV network of electric vehicle (EV) charging stations.

Speaking on the introduction of the dedicated Green Car Pavilion, Ir. Ahmad Hadri Haris, Group Chief Executive Officer of GreenTech Malaysia said, "With over 1 billion vehicles in the world emitting hazardous carbon dioxide and nitrogen oxide, the transport sector is a leading contributor to global warming and climate change. Governments and automotive manufacturers from around the world have committed to transforming the way we travel, leading to substantial developments in the global EV market with dozens of new models introduced each year to an expanding customer base."

"IGEM has always been at the forefront of green technology showcase and this year we are proud to be hosting a dedicated zone for sustainable transport that will highlight the immense potential of these technologies to usher in a new era of sustainable transport. I thank the participating exhibitors and welcome all automotive players to participate in this unique opportunity, be this as an exhibitor or trade visitor," he added.

While countries such as Norwary, Germany, the Netherlands and the US have been leading the sustainable transport agenda, countries across Asia and ASEAN are fast catching speed with the introduction of government-driven policies and public projects to facilitate the mass transition to greener transport. Several countries have developed roadmaps that set targets and action plans to grow their respective green transport sectors, and have further supported these directives by introducing financial incentives that make the purchasing of green vehicles more affordable for individuals.

As one such country in the forefront, Malaysia has established enabling policies and foundational initiatives to catalyse the growth of the nation's green transport sector. In the last decade, Malaysia has exempted import and excise duties for the purchase of hybrids and EVs which has seen the number of green vehicles increase by over 50-fold to over 20,000 now. The electrification of public transport has also taken priority with electric buses, trains and car-sharing programmes now widely available and popular.

This strong-foundation has seen the variety in models of green vehicles in the country continue to climb with recent exciting introductions such as the locally produced Mercedes-Benz S400 Hybrid and GLC250 4MATIC, the recently introduced Mercedes-Benz C350e Plug in Hybrid, as well as the Tesla Model S, Nissan Leaf, Renault Zoe and Renault Twizy; all of which will be on the ground at IGEM 2016 for visitors to get up-close-and-personal with.

Commenting on their green ambitions and participation in IGEM 2016, Mr Mark Raine, Vice President, Sales & Marketing of Mercedes-Benz Malaysia said, "As the inventor of the automobile, we are driven by our commitment to set new standards. Mercedes-Benz has for decades been at the forefront of developing vehicular engine technologies that have minimal environmental impact, and we have made it our ambition to combine environmental sustainability with everyday practicality. Mercedes-Benz Malaysia is steadfast in continuing its legacy of bringing ground breaking vehicular technology to our discerning Malaysian customers, and we will continue to strengthen our leadership position by pushing the boundaries of innovation to deliver the cars of the future today."

"We commend the organisers of IGEM for recognising this growing market and playing a crucial role in its popularity by establishing the Green Car Pavilion at this year's exhibition. We look forward to being a part of this one-of-a-kind showcase that provides visitors a glimpse into the future of sustainable transport," he added.

Alongside the global automotive players, Malaysia's Sync R&D will showcase the country's first locally manufactured electric bus, Electric Bus Innovation Malaysia (EBIM), which was developed over the course of four years and measures 12 meters in length with an electric driving range of 200km.

Also on display will be GreenTech Malaysia's EV charging network, ChargEV which is Malaysia's largest EV charging network. With over 55 charging stations all across the nation, the network offers Malaysia's growing number of green vehicle drivers greater convenience and confidence when driving their EVs and plug-in hybrids.

Themed Green Business for Sustainability, IGEM 2016 will focus on promoting green businesses in Malaysia and across the ASEAN region, targeting RM1.5 billion in business leads with over 400 booths from 30 countries.

It will also showcase the latest technologies from the energy, building, waste and water management sectors with a dedicated solar energy zone and a Solar PV conference taking place alongside the exhibition.

In its six-year history, IGEM has generated RM8 billion in business leads, with 2015 recording the highest at RM1.98 billion. Overall, IGEM has attracted over 300,000 visitors from 50 countries including delegates, dignitaries and corporations from China, Germany, Japan, Norway, the Netherlands, the UK and the US.

Automotive giants to feature cutting-edge green vehicles at iGEM 2016

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