The timing was ideal, at the beginning of the season, to refresh those in Moscow well versed on the Seychelles and to also bring forth to the newcomers the unique selling points, which sets these tropical islands apart, through a destination presentation.
The Seychelles Tourism Board, led by its CEO, Sherin Francis, and accompanied by the Board’s European Director, Bernadette Willemin, and Russian Market Manager, Karen Confait, together with the Russian-based representative, Access Russia, conducted a two-day promotional tour in the Russian capital, Moscow, from September 13-14. A series of meetings was organized with both local travel trade, press, and media, culminating with a special Seychelles evening.
The gala dinner held at the famous Casta Diva restaurant in the heart of Moscow was well attended by the Russian travel trade, press, hotels, airlines, and DMC partners, as well as celebrities.
Prior to taking the invited guests on a journey to the Seychelles islands, Sherin Francis, the CEO of the Tourism Board, addressed the evening, highlighting the importance of the Russian market for the Seychelles both in volume and yield. She stated: “Our past achievements and future market development can only materialize through your continued support and collaboration. The industry at large recognizes the role played by each and every one of you, and for this, I thank you all.”
Mrs. Francis continued by providing some updates on new developments taking place in the country. The latter was discussed and presented at length in addition with other topics relevant to the individual publications and/or television through various interviews. Travel magazines such as Voyage, and travel trade publication, TTG Russia, along with Russia business daily, Vedomosti, and fashion TV, LIS Channel, to name a few, each had their slot for a tête à tête with the Tourism Board’s CEO to put forward their questions and seek clarification on their different points of interest.
Other well-known high-profile publications from different segments – feminine glossies, lifestyle, and travel magazines, such as Elle, Vogue, Harper’s Bazaar, Forbes, National Geographic, and Condenast Traveller – were also present for the event.
Sherin Francis, the Seychelles Tourism Board CEO, and her team left the Russian capital very satisfied after witnessing the enthusiasm and optimism of the Russian travel trade industry for Seychelles tourism. All the ingredients are present to reinforce this conviction which is further boosted by the current airline dynamics to pull business not only from Moscow but also other Russian regions.