DALLAS, TX – G6 Hospitality, known for its economy lodging brands, Motel 6 and Studio 6 in the US and Canada, today announced the signing of three new franchise agreements with Latina Promohoteles, SA de CV, to build three new Hotel 6 properties in the cities of Querétaro, León and Irapuato.
The new signings are part of the company’s efforts to bring its unique brands to Mexico. In 2014, G6 Hospitality signed an area development agreement with Latina Promohoteles, a subsidiary of Promodesa Commercial to open up to 55 new-construction Hotel 6/Estudio 6 properties by the end of 2020.
“We are thrilled to continue our development efforts in key regions in Mexico to offer leisure and business travelers with the best lodging options for budget-conscious guests and their families,” said Dean Savas, Executive Vice President, Franchise and International Development at G6 Hospitality. “We are very excited to continue our expansion’s plans in Mexico to fulfill the needs of international and domestic travelers, but most importantly, we are thrilled to do so with Latina Promohoteles, who has been a reliable partner with a renowned reputation in the country.”
With an estimated investment of three million dollars per location, these new properties will feature elements of the company’s award winning, modern-style Phoenix design. “The new Hotel 6 properties will satisfy the growing lodging demand in these important markets while offering travelers everything they need for a comfortable stay at reasonable rates,” said Juan Carlos Gonzalez, Vice President of Latina Promohoteles.
Once completed, these new locations will feature modern rooms and spacious areas for social gatherings as well as unique amenities including complimentary breakfast and internet, laundry facilities, parking, and the affordability the iconic brand is known for. The properties in Querétaro and León are targeted to open in 2017 while the location in Irapuato will be ready by 2018.
With its established network, ambitious renovation efforts in the US, and the strong appeal of its Motel 6, Studio 6, Hotel 6 and Estudio 6 brands, G6 Hospitality continues to establish itself as the leader of the economy lodging segment in the U.S., Canada and soon to be in Latin America.