Sheraton brand to debut in Saint-Hyacinthe, Quebec

STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced plans to expand its iconic Sheraton brand in Quebec with the signing of the Sheraton Saint-Hyacinthe Hotel.

STAMFORD, CT – Starwood Hotels & Resorts Worldwide, Inc today announced plans to expand its iconic Sheraton brand in Quebec with the signing of the Sheraton Saint-Hyacinthe Hotel. Owned by Beauward Shopping Centres LTD, the hotel will be connected to the new 230,000 square foot congress centre of Saint-Hyacinthe and Galeries Saint-Hyacinthe. Slated to open by the end of 2017, Sheraton Saint-Hyacinthe Hotel further expands Starwoodโ€™s growing presence in the province of Quebec.


โ€œSheraton Saint-Hyacinthe represents another strong addition to the expanding Sheraton portfolio in the province of Quebec,โ€ said said Bob Jacobs, Vice President of Brand Management, Sheraton North America. โ€œAs one of the most global hotel brands in Starwoodโ€™s portfolio, Sheraton continues to experience accelerated growth in key markets. Fuelled by strong partners like Galeries St-Hyacinthe we are working toward our goal of adding 150 new hotels by the year 2020 across the globe, and the signing of Sheraton Saint-Hyacinthe is an important step in building that momentum in Quebec.โ€

โ€œWe are pleased to be working with key partners, including Starwood Hotels & Resorts to bring Sheraton to Saint-Hyacinthe,โ€ said Marc Bibeau, President of Beauward Shopping Centres LTD. โ€œThis new hotel will grant Saint-Hyacinthe a distinct visibility in the highly competitive business tourism market, bringing considerable economical results to the region. The Sheraton brand is an ideal fit for the location and our overall vision; weโ€™re delighted to welcome a brand that seeks to create effortless travel experiences for its guests.โ€

โ€œBeauward is excited to be overseeing this important project for the city of Saint-Hyacinthe,โ€ said Andrรฉ Fortin, Vice-President of Development, Beauward Construction. โ€œWe have high ambitions for the hotel and believe that working with the internationally-renowned Sheraton brand will significantly raise the bar in the area.โ€

Sheraton Saint-Hyacinthe Hotel will be located within Galeries Saint-Hyacinthe, a commercial and office complex comprising of 150 stores with 500,000 square feet of retail space. The site includes 170,000 square feet of existing office space across several buildings that registers over four million visitors annually.

Located in the Montรฉrรฉgie region near Montrรฉal, Saint-Hyacinthe offers a blend of town and country. The region is known as the agri-food capital of Quรฉbec and the first Canadian member of the prestigious international Association of Science Parks.

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Linda Hohnholz

Editor in chief for eTurboNews based in the eTN HQ.

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