ORANJESTAD, Aruba – Continuing its digital quest to meet travelers’ increased demand for authentic vacation experiences, Aruba Tourism Authority (ATA) has launched an exclusive video series starring Aruba’s most organic and engaging storytellers – the island’s local people.
The Local Shortcut series features over 40 videos ranging from Sergio’s foodie favorites and Deaxo’s wild Aruba to art with Cado and music with Etty.
“Whether visitors are looking to discover secret natural pools or the freshest spot for local fish, our islanders want to help them live like a local during their time in Aruba, with insights beyond the guide books,” said Ronella Tjin Asjoe-Croes, CEO of the ATA. “Visitors will be inspired to venture beyond our beautiful beaches and explore the hidden gems of our happy island.”
This campaign follows the successful 2015 launch of the Happiness Builder – a content-rich planning experience on aruba.com where travelers can view nearly 100 videos of adventure, relaxation, romance and cultural activities and create a customized video itinerary featuring their favorite six.
“While Aruba has been regarded as the most digitally-savvy destination in the Caribbean, we understand the value of remaining authentic and local when connecting with consumers,” said Tjin Asjoe-Croes. “The Local Shortcut series is the perfect follow-up to the Happiness Builder, as it allows travelers to take their planning a step further, by becoming more familiar with Aruba’s locals and local experiences before ever stepping foot on our beautiful island.”
While initially launched on Aruba’s online media channels including Youtube, Facebook and Instagram, the Local Shortcut series will also be featured by Aruba hoteliers via in-room television and by key airline partners via in-flight entertainment.