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New brand of hotels launched in New York

Sep 06, 2016

NEW YORK, NY - In what promises to be a game changer for the New York hospitality landscape, Quadrum Global today launches an exciting new brand of hotels, Arlo Hotels. The brand's first property, Arlo Hudson Square, a 325 key property at 231 Hudson Street, opens today followed in November by the Arlo NoMad, a 250 key property located at 11 East 31 Street. Arlo Hudson Square was developed by Quadrum and Eagle Point Hotel Partners. Arlo NoMad is being developed by Quadrum, Simon Baron Development and KSNY. Both properties will be a haven for wanderers with a purpose, where against a backdrop of refined design informed urban explorers will experience moments of inspiration and spontaneous adventure.

"Arlo Hotels provide a unique experience for guests where outsiders become insiders: it's where you feel welcomed as you are, regardless of where you've been or where you're going next. It's a place that may be new but feels like you've been there before," said Quadrum Founder and CEO Oleg Pavlov. "Our hotels are designed so that everything is in its place and nothing is in excess, leaving you free to focus, think, feel, plan, create and experience what you want to the way you want to. This design is coupled with a non-intrusive service that is always in the background, supporting you but never wasting your time."

Service at Arlo Hotels will be unpretentious, organic and informal. As the first micro hotel in the United States with four-star design, Arlo Hotels will feature rooms that will provide guests with superior furnishings, fixtures and materials. Smart technology will enhance guest service; rooftop terraces and patios will become prime social destinations; and restaurants will feature celebrated chefs.


The Arlo Hotels brand was conceptualized and designed by Brand Bureau, and the hotel interiors were designed by its sister firm AvroKO. Each Arlo Hotel boasts a multitude of joyful, inclusive public spaces built to accommodate a variety of environments and needs with a flurry of activities throughout the day. Guests can socialize and relax, listen to music, play board games, work and meet, or dine and drink in the common spaces, all while connecting and interacting with other guests. The compact, efficient, and carefully-considered guest room designs feature warm, high-touch materials and clever elements like fold-down desks and closets with adjustable hanging pegs, which anticipate the needs of guests.

"The Arlo Hotels properties were designed with a specific type of guest and particular energy in mind," said Matthew Goodrich, Chief Creative Officer at AvroKO and Brand Bureau. "The spaces, both guest rooms and common areas, put community building at center stage. Arlo Hotels offer more than a room for the night; it's a creative, interactive experience that connects visitors to other innovative people, and supports their individual exploration and discovery."


Both Arlo Hotels properties sourced innovative partners and local finds to create custom experiences to enhance the guest experience, from wellness and cultural pursuits to culinary adventures and urban exploring. Whether it's a live performance from an emerging artist, a boot camp class, pop-up product demo or a crowd-sourced art project, unique events will be designed to connect kindred spirits, spark creativity and nurture ideas.


The Arlo Hotels are partnering with the makers and shakers of the creative class to foster a sense of community within the property walls. Uniforms will be designed by Miller's Oath, an exclusive bespoke label based in the Hudson Square neighborhood. Other key partners include the perennially hip Blind Barber, which will for the first time partner with a hotel to provide guest amenities including shampoo, conditioner and body wash; MOUTH, the small-batch food purveyor that will curate a general store full of snackable goodies like popcorn, jerky, taffy, single origin chocolates and more, all made by indie food producers; and JOE Coffee, a local, family-owned brand dedicated to making flawless coffee served with warm hospitality.

Set in the heart of NoMad just steps from the Empire State Building, the second Arlo Hotels property will feature similar room design and décor. The location is perfectly suited to tourists and leisure travelers looking to experience all Manhattan has to offer, as well as business visitors who will appreciate the proximity to Midtown's office buildings.

New brand of hotels launched in New York

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