Morocco tourism: Strengthening capacity one company at a time

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The Morocco Ministry of Tourism’s Development Office is strengthening capacity through the support of mechanisms that benefit Moroccan tourism companies. The tourism sector has more than ever needed the backing of a fabric of modern tourism businesses that are structured, competitive, and capable of facing significant qualitative challenges, while at the same time delivering a full range of services aligned to the needs of Vision 2020.

In addition to a regulatory component where the ministry is incurring significant reforms of the texts governing the professions of the country’s tourism value chain, this program provides support for industry players through a comprehensive and integrated support system to enable it to address the different needs of tourism enterprises and throughout their life cycles.


In this sense, the Ministry of Tourism has launched several studies to upgrade the existing fabric, which led to the establishment of support mechanisms “Moussanada Siyaha” and “Renovotel 3.”

Moussanada Siyaha

This device is aimed initially at the three traditional professions – tourist accommodation, tourist transport, and travel distribution. The “Moussanada Siyaha” aims to support over 600 tourism SMEs in 2020. This support will involve an overall budget of 420 million dirhams.

Eligible SMEs can benefit in the program “Moussanada Siyaha” via two accompanying options:

First, there is one or more unplanned accompanying actions are initially planned at 60% maximum coverage, with the cost of tax services by local providers at 80% maximum. The cost of international tax services is not available locally, and there is a ceiling of 1 million dirhams per company.



Second, there are several accompanying measures are planned as part of a Progress Plan with a minimum of 3 actions in order to achieve growth targets and performance improvement, previously defined by the company. This includes a 70% maximum coverage, with the cost of tax services by local providers at 80% maximum. Again, the cost of international tax services is not available locally, and there is a ceiling of 1 million dirhams by progress plan and business, including, where applicable, the amount committed to unplanned actions.

Additionally, there is the acquisition of Case Information Systems at 70% maximum purchase price, including VAT of information systems in owner mode and/or tenant within a limit of 400 dirhams per company.

Halfway to Vision 2020, the Ministry of Tourism has seen fit to capitalize on this experience and conduct a study evaluating the effectiveness of the device, before ultimately leading to a new version, which will be more inclusive in terms of targeted occupations and services offered, in order to ensure more effective support for the tourism business ecosystem.

Renovotel 3

RENOVOTEL is a joint financing fund with banks established in 2003, dedicated to the upgrading of hotel units. It is intended to finance projects of tangible and intangible investments, excluding the increase in bed capacity.