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Simpleview hires Rolf Senstad to head up new European Office

Simpleview  Aug 29, 2016

TUCSON, Arizona – Simpleview works with over 400 DMOs globally and has 185+ employees working out of offices in Arizona, Pennsylvania, North Carolina, and California. The newest office has opened in Oslo, Norway, in order to support the company’s growing customer base in Europe, including clients like the Prague Convention Bureau, The Hague Convention Bureau, Edinburgh Convention Bureau, and Innovation Norway.

Simpleview, the world's leading provider of digital strategy and technological sales and marketing solutions for destination marketing organizations (DMOs), has added this European office to address the needs of the company’s rapidly-expanding international clientele, and has hired Rolf Senstad as Simpleview’s General Manager in Europe.

“We are excited about our business prospects in Europe and we also recognize the importance of establishing an office to serve our current clients in the region” said Rich Reasons, President of Simpleview. “With Rolf leading the way, we will be able to identify the unique needs and requirements of European Convention Bureaus and Destination Marketing Organizations so we can continue to innovate and evolve our business models and industry best practices in the areas of sales, marketing, research, bidding, reporting and other mission critical disciplines.”

Rolf Senstad was recruited and hired to head up the Simpleview European Operation in Oslo. Rolf has extensive IT and operational management experience spanning three continents. His first order of business will be to collaborate with European DMOs, Regional Tourist Boards (RTBs), National Tourist Boards (NTBs), and Convention Bureaus (CBs) to determine what technology, training, support and marketing tools they need to succeed. Rolf is currently representing Simpleview at the European Cities Marketing Summer School in Croatia, and will continue to connect with industry professionals at the European Tour Operators Association Digital Travel Showcase and the World Travel Market in London; the 55th International Congress and Convention Association Congress in Malaysia; and IBTM Barcelona.

Senstad previously worked with Innovation Norway as a key collaborator and project leader when Simpleview was awarded a contract to deploy a Content Management System, Customer Relationship Management platform, and supporting technologies for, a website that reaches more than 20 million visitors annually. This gives him valuable perspective when communicating to DMOs the advantages of Simpleview’s industry-specific integrated solutions.

Simpleview’s global footprint and focus has significantly increased in the past few years with the addition of 50+ international DMOs including Melbourne, Australia, Dubai, United Arab Emirates, Macau, China, South Africa Tourism, Sarawak, Malaysia, Guadalajara, Mexico, Meet in Reykjavik, Iceland and many more.

Simpleview is the travel and tourism industry's leading provider of CRM, CMS, website design, search marketing, revenue generation, and mobile technologies for destination marketing organizations (DMOs). Named on the Inc. 5000 List of Fastest-Growing Companies for the tenth consecutive year in 2016, Simpleview employs 185+ staff and works with over 400 customers on 5 continents around the world. Simpleview serves meeting and leisure destinations from small relatively unknown destinations like Paducah, Kentucky (population 25,018) to some of the largest and most sophisticated Destination Marketing Organizations like New York City, Las Vegas and Macau.

Simpleview is a member of the International Coalition of Tourism Partners (ICTP) .

Simpleview hires Rolf Senstad to head up new European Office

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