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European Mountain Travel Summit launched

Aug 11, 2016

NEW YORK, NY - A B-to-B information, event, and marketing solutions company, Northstar Travel Group, announces the launch of the European Mountain Travel Summit: A Global Leadership Forum Presented by Mountain Travel Symposium. The two-day event, held 10-12, January 2017, takes place at Crans-Montana in the heart of the Swiss Alps, and gathers over 200 senior executives from the international mountain travel industry.

Featuring cutting-edge content and unique networking opportunities for senior executives, the European Mountain Travel Summit assembles some of the greatest minds in travel. Attendees have the ability to interact and share experiences, insights and knowledge through a series of general sessions, speaker presentations, panel discussions, and pre- and post-event Alpine skiing excursions.

"We are thrilled about the launch of the European Mountain Travel Summit. Extending Mountain Travel Symposium's reach internationally is a natural progression for Northstar as we continue global expansion with our brands and events," said Bob Sullivan, President, Northstar Travel Group. "Our goal is to bring together senior leaders to discuss critical issues and challenges within the mountain travel industry, bring about solutions, and in turn, make the industry more successful."

The event is developed in partnership with Switzerland Tourism. Known for reliability, punctuality, political and economic stability, authenticity and stunning nature, Switzerland provides the essential backdrop for the event's debut.

"We are very excited for the first European Mountain Travel Symposium to take place in Switzerland," said Juerg Schmid, CEO of Switzerland Tourism. "Switzerland as the original winter tourism destination with over 150 years of history and Crans-Montana as a premier mountain resort in the Swiss Alps provide the perfect setting for representatives of this industry to discuss the future of winter tourism."

European Mountain Travel Summit becomes the first expansion of the Mountain Travel Symposium, which is now in its 42nd year. Known as the single largest and longest-running annual gathering of mountain travel professionals in the world, MTS gathers representatives from over 35 countries to establish relationships, build their business, and create a stronger mountain business community.

"The European Mountain Travel Summit is a perfect next step to expand the Mountain Travel Symposium brand," said Michael J. Pierson, Managing Director, Mountain Travel Symposium and European Mountain Travel Summit.

"What is exceptionally innovative about EMTS is four-fold. First, the exclusive nature of our attendees: C-level and senior marketing executives. Second, our global perspective. Third, our content: focused on market research, strategic marketing, and best practices and trends - both worldwide and on a strategic level. And fourth, our education and networking," Pierson added. "EMTS is an annual summit you do not want to miss."

The inaugural event will take place at Crans-Montana, one of the leading mountain resorts in Switzerland. Crans-Montana is an exceptional site, located at an altitude of 1500 meters, on a south-facing plateau, in front of the magnificent panorama of the Valais Alps.

"Crans-Montana is extremely proud to host the first EMTS," said Bruno Huggler, Director, Crans-Montana Tourisme & Congress. "We all are looking forward to making the first EMTS an outstanding and unforgettable experience. As one of the leading mountain resorts in the Alps, Crans-Montana has a long and rich tradition in tourism. This event is a natural fit for our destination and we cannot wait to share our amazing views, activities, cultural experiences, and gastronomy with all of our guests."

European Mountain Travel Summit launched

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