HONG KONG – Organized by the Hong Kong Trade Development Council (HKTDC), four concurrent fairs opened today at the Hong Kong Convention and Exhibition Centre (HKCEC); the 27th Food Expo, the eighth Hong Kong International Tea Fair, the third Home Delights Expo and the inaugural Beauty & Wellness Expo. Together, the fairs gather more than 1,800 exhibitors from around the world, bringing high-quality products and lifestyle solutions to consumers and trade buyers. The two-day International Conference of the Modernization of Chinese Medicine & Health Products (ICMCM), which is jointly organised with the Modernized Chinese Medicine International Association Ltd. (MCMIA), also opened today.
“These concurrent events spotlight Hong Kong’s reputation as a business hub and lifestyle trendsetter in Asia. Together, they welcome a total of more than 1,800 exhibitors from around the world – each striving to help consumers enjoy a better and healthier lifestyle,” said Margaret Fong, Executive Director, HKTDC. “Now in its 27th year, the Food Expo presents a feast of business opportunities with a record of nearly 1,400 exhibitors from 26 countries and regions taking part. We expect to welcome some 20,000 trade buyers from around the world to the fair this year. Here, they can find trendy and quality products, gather the latest market intelligence and expand their business networks – all under one very large roof!”
More than 100 buying missions from over 20 countries and regions will visit the Food Expo and Tea Fair this year, to source top-quality products and discover new business opportunities. A selection of local retailers and agents, including 759 Store, Sun Wah Japanese Food Ltd, Cafe Deco Group and DCH Logistics Co Ltd have set up buyers’ booths at the fairground for pre-arranged business matching meetings with exhibitors. This gives exhibitors the chance to connect with high-quality buyers and increase product exposure, while buyers are able to source products more efficiently.
Foodies paradise spotlights international and green cuisine
The Food Expo welcomes nearly 1,400 exhibitors and features delicacies from 26 countries and regions, including those of first-time participants from Croatia, Finland and Iceland. The Expo comprises three dedicated areas including Trade Hall, Gourmet Zone and Public Hall.
Open to public ticket-holders until 14 August, the Gourmet Zone at Hall 3B spotlights flavours from around the globe. More than 70 exhibitors are presenting Asian and Western quality food products and specialty desserts. Responding to the increasing demand for healthy eating, this year the zone adopts a new “Green Palate” theme to place stronger focus on organic and green food.
The Trade Hall is designed to serve up business opportunities for industry players. Among the thematic zones are the Halal Food Zone, which made a successful debut at the fair last year, and the new Chinese Medicine Zone held in association with the ICMCM. The Trade Hall is open to industry representatives on 11 and 12 August, before opening its doors to public ticket-holders as well on its last day (13 August).
The Premium Food Zone is the highlight of the Public Hall at Hall 1A-E, featuring more than 30 famous food and beverage brands, including Kee Wah Bakery, On Kee Dry Seafood, Tai Pan, Maxim’s Caterers, Nissin and Tung Chun. Group pavilions from Canada, the Chinese mainland, Japan, Korea and the Philippines are also set up at the Public Hall to offer international culinary sensations.
During the fair, a series of events including cooking demonstrations by celebrity chefs such as Michelin 3-star chef Alvin Leung, Esther Au who is known as the “Truffle Queen” and also the owner of Dolce Dolce Kitchen & Gourmet, Gabriel Choy who is Topgrade (Holding) Limited Executive Chef and Advisor, and Sze Chiu Kwan, Head Chef of Dong Lai Shun at The Royal Garden. Other events include sharing sessions by famous food critics, the launch of the 2016-2017 Wan Chai a La Carte food map, La Commanderie des Cordons Bleus de France and GHM Recommendation Restaurant Award Ceremony 2016, Q-Mark Selfie – Food Styling Competition with TV Stars, as well as seminars on “Hong Kong Green Purchasing – Food and Beverage Sector” and “Explore the Latest Trend in Food Sustainability”.
Homemaking expo delights visitors
Since its launch in 2014, the Home Delights Expo has enjoyed growing popularity. This year, the fair features 150 exhibitors showcasing innovative home appliances and kitchen utensils as well as kitchenware, tableware, household items and home security devices. The Avenue of Delights features about 40 exhibitors presenting a range of premium lifestyle brands such as CLP, Dyson, German Pool, Kenwood, Ladyship, OGAWA, OTO, Philips, STAUB, Towngas, WMF and ZWILLING J.A. Henckels.
At Hall 3FG, visitors can bid for selected household appliances and products at crowd-pleasing Smart Bidding events. Other activities include lucky draws, product demonstrations, sharing health tips and cooking demonstrations by Cloudland Chinese Cuisine Executive Chef Paul Wong, Lai Sun F&B Management Group Executive Chef (Chinese Division) Albert Au, Media Chef Christy Lai of Zhu Fan Zai, and registered dietitian and author Gloria Tsang.
Looking good & feeling great are key to quality lifestyle
With demand for beauty and wellness-related products on the rise, the HKTDC has launched its brand new Beauty & Wellness Expo this year, gathering more than 60 exhibitors from across Asia including Hong Kong, Macau, Thailand, Malaysia and Taiwan. A wide range of cosmetics, skincare, hair care and massage products, nail polish and fitness equipment is on show during the fair.
Standout displays include a skincare product line using Tibetan water collected from an altitude of 5,100 metres, a smart abs toning belt, a series of Taiwanese protective lotions with added hyaluronic acid that is new to the Hong Kong market and easy-to-use nail polish appliques from the US.
During the fair, well-known beauty blogger Yoko Tsang and Chinese Medicine practitioner Roy Tsui are sharing tips on beauty trends and how to lead a healthy life. Other must-see events include make-up, hairstyle and nail-art demonstrations that are sure to wow fair visitors.
Tea fair presents global business platform
The Hong Kong International Tea Fair gathers more than 240 exhibitors from 10 countries and regions including the Chinese mainland, Hong Kong, India, Japan, Kenya, Korea, Singapore, Sri Lanka, Taiwan and the US to present high-quality tea and related products. The three-day fair is open exclusively to trade buyers on 11 and 12 August and also welcomes public ticket-holders on 13 August.
An array of exquisite teas is being showcased during the fair, including one of the classics in pu’er tea “88 Yunnan Pu’er Cake”, pu’er tea powder made with tea leaves from aged arbor tea trees that are over 500 years old, as well as French dessert tea that combines organic tea and dried fruits. Japan External Trade Organization (JETRO) has returned this year with a group pavilion featuring 16 exhibitors including companies from green tea producing areas such as Kyushu and Kagoshima. The fair also presents a wide range of tea ware to promote tea culture.
This year, the International Tea Competition continues to attract elite exhibiting brands, with a panel of professional judges reviewing the entries through blind tasting. Other special events include international tea tasting sessions, international cup warming, international tea arts performances and a seminar on marketing in the digital age.
Public ticket-holders are welcome to visit on the last day of the fair (13 August), when experts will share tea therapy insights, explore tea appreciation techniques and analyse Pu’er tea and cheese pairing. Another spotlight event of the fair is the International KamCha Competition 2016 (Hong Kong-Style Milk Tea). The International Final will also be held on 13 August. Regional champions from Hong Kong, Guangzhou, Shanghai, Shenzhen, Melbourne and Toronto will compete for the title. The Final for Yuanyang will also be held on the same day.
Traditional Chinese Medicine opportunities under the microscope
The ICMCM takes place today and tomorrow with 18 prominent speakers from the United Kingdom, the Netherlands, Japan, Korea, Thailand, the Chinese mainland, Macau and Hong Kong, sharing their views on the opportunities arising from the Belt and Road Initiative, the quality of herbal products in Europe, the globalisation of Traditional Chinese Medicine, regulations and registration strategies for Chinese herbal health food, as well as the latest research and development findings. The ICMCM is an ideal platform for industry players to exchange ideas on the development of Chinese medicine.