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China Wedding Expo: A 150,000-square-meter event

Jul 18, 2016

The 30th China Wedding Expo will be held concurrently with the 18th Photo & Imaging Shanghai and China Baby Photo Expo 2016 at the Shanghai New International Expo Center from July 21 to 24, 2016. The event, housing over 1,000 exhibitors from China and around the world with an expanded 150,000-square-meter space, maintains its role as one of the world's largest bridal and wedding exhibitions.

The expo features four exhibition platforms (the China International Wedding Dress & Fashion Accessories Expo, the China Wedding Theme Photography Expo, the China Wedding Photo Album, Frame & Supplies Expo and the China Wedding Supplies and Honeymoon Photography Expo) and 12 themed pavilions, including Hall W1 for bridal gowns and fashion accessories, Hall W2 for bridal gowns and cosmetics, Hall W3 for theme and wedding photography as well as partnerships and franchising opportunities, Hall W4 for photographic settings, space and window design, wedding planning and wedding merchandise; Halls E2-E3 for albums and photo frames as well as photography equipment and supplies; and Hall N1 serving as the new venue for internet technologies and software in addition to consulting and training for wedding photography studios. The China Baby Photo Expo will take place at Hall W5 and part of Hall W4, while the 18th Photo & Imaging Shanghai will take place at Hall E1 and part of Hall N1. The three exhibitions, held concurrently, aim to create a one-stop procurement, exhibition and communications platform for the global wedding and baby photography industry as well as the photographic equipment industry.

An early peak at the most fashionable wedding gown collection for Autumn/Winter 2016

The 2016 spring series of bridal gowns delivered a sense of rejuvenation with fresh colors. The 30th expo will showcase the latest 2016 Autumn/Winter collection of wedding gowns at Halls W1 and W2. This year, off-shoulder and see-through designs are once again popular at wedding gown shows. Sexy strapless designs enhance women's elegance. White gauze with embroidery lace serves to heighten a certain enigmatic beauty, while backless deep-V designs complement the gentle curve of the female form. Accessories for the back such as 3D appliques, embroidery and jewelry enhance the bridal charm of the outfit when viewed from the rear. Pretty, simple and practical short dresses that are just right for the after wedding party. Lively and colorful patterns that were frequently seen at this year's haute couture fashion shows will be also found in this year's autumn/winter collections of wedding gowns.

Photo albums and frames are made of natural materials, while photo walls deliver a colorful and fun experience

The back-to-nature trend remains a feature of the photo frame market. Much favored natural materials, including logs, pines and whitewoods, have begun to dominate the mainstream photo frame market together with painted gold-trimmed, crystal and glass photo albums and frames, as they are highly valued for their low-carbon footprint and simplicity. Photo walls that can demonstrate personality and creativity are increasingly popular. Pictures on boards derived from the European mounting process have made a reappearance on the market. The colorful, stylish and simple frames in various shapes create an inspired and fun ensemble.

The new Internet+ exhibition hall brings together the best in industry resources

With the continuous evolution of Internet technologies that have become part and parcel of everyday living, the traditional wedding industry has long been in need of a transformation. The Internet, as the main driver of the innovation-driven economic growth, can improve service quality. Internet+, the Chinese government initiative to promote the application of the internet and other information technologies in conventional industries, is highly applicable to the wedding sector and has become a leading trend, with wedding photography studios integrating online with offline channels. Just this past February, the 29th China Wedding Expo launched the Internet+ Hall, integrating a wide cross-section of resources. At the 30th event, the new hall will be further expanded to include Hall N1 where premium e-commerce resources across the wedding photography sector will be showcased. Focusing on the integration of online with offline channels, the platform will provide a full array of Internet+ solutions for traditional wedding photography studios from resource integration to marketing, providing transformative, revenue generating solutions for studios.

VR technologies are applied in samples of theme wedding photography, and honeymoon photography services reach the four corners of the world

The 30th China Wedding Expo will showcase more samples of theme wedding photography using high-definition digital studio technologies. Virtual reality technology has been successfully applied in the sample wedding photo shoots on display. This interactive 3D immersion effect technology will make up for the limitations of HD digital studios in dynamic rendering.

"The world is so big that I want to see it with you". Travel photography is widely used in wedding photography. In settings without limitations combined with customized content, memorable shooting processes and non-intrusive support services, honeymoon photography is an option being selected by more and more newlyweds. The 30th expo will enrich the themes of honeymoon photography, providing newlyweds with more destinations for their journey of love.

A series of concurrent events and lucky draws

Exciting concurrent events include the World Photographic Cup Award-Winning Works Exhibition, the Sony China's "For a Professional Camera, I Would Chose Sony"-themed 20th Anniversary Gala, the Fuji New Products Presentation and Media Experience Event, the KDX Smart Image Solution Launch Event, the Conference on How The Traditional Silver Halide Process Center Is Transformed Into An Environmentally Friendly Digital Process Center, the NiceFoto TTL Wireless Outdoor Flashlight Launch Event and the "Light Up the Hope" Baby Photos Expo, in addition to a seminar on management of a cumulative score system. Every visitor has the opportunity to win a mobile traffic package by following the expo's official WeChat account and participating in a lottery.

The upgraded 30th China Wedding Expo also plans to focus on brand improvements and service innovations. A special rest area established in Hall W4 for directors of the China Portrait Photography Society provides a comfortable environment for business discussions. The expo will continue to focus on building an integrated trade platform for information exchanges, sourcing and resource sharing, adhering to the concept of driving demand with innovations and being at the forefront of the trends in the wedding photography industry.

China Wedding Expo: A 150,000-square-meter event

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