MCLEAN, VA – Waldorf Astoria Hotels & Resorts today unveiled a new partnership with Italian super sports car maker, Automobili Lamborghini, to offer automotive aficionados a once-in-a-lifetime opportunity to get behind the wheel of the most rare supercars on the planet. Waldorf Astoria guests will be given special access to drive on some of the most scenic routes in the country and experience the dramatic, dynamic, and pure performance of Lamborghiniโs powerful naturally aspirated V10 engine.
This yearโs Waldorf Astoria Driving Experiences, which officially launched in 2014, will offer guests the unique opportunity to test drive Lamborghiniโs latest models, including the new Lamborghini Huracรกn LP 580-2 and Huracรกn LP 610-4 Spyder, at seven distinct Waldorf Astoriaโs properties worldwide.
Each of Waldorf Astoria Driving Experiences will take place during key events in the respective destinations and kicked off at the Waldorf Astoria Park City, Utah from July 7 โ 10 during the 12th Annual Park City Food & Wine Classic.
Customized driving routes allow guests to travel through the most iconic roadways within each destination, highlighting favorite sights and historic landmarks. Each participating property will offer 30-minute sessions each day, led by Lamborghiniโs professional driving instructors.
While on-property, guests can also virtually experience routes from other cities through Gear VR Oculus goggles. Guests will be digitally transported to key Waldorf Astoria destinations, including Trianon Palace Versailles outside of Paris where they will be taken on a driving tour of the City of Lights through 3-D video simulation. The immersive 360-videos are also accessible on Waldorf Astoriaโs Facebook page (www.facebook.com/WaldorfAstoria) allowing fans to experience 3-D drives in the comfort of their own home.
The driving experiences will take place at the following Waldorf Astoria properties:
โข July 7 โ 10, 2016 โ Waldorf Astoria Park City โ During the 12th Annual Park City Food & Wine Classic
โข September 8 โ 11, 2016 โ Waldorf Astoria New York โ During the US Open
โข October 7 โ 9, 2016 โ Trianon Palace Versailles, A Waldorf Astoria Hotel โ During the Paris Motor Show
โข November 3 โ 7, 2016 โ Boca Raton Resort & Club, A Waldorf Astoria Resort โ During the Fort Lauderdale International Boat Show
โข November 10 โ 19, 2016 โ Waldorf Astoria Dubai Palm Jumeirah โ During the Dubai Motor Festival
โข November 20 โ 22, 2016 โ Waldorf Astoria Ras al Khaimah โ During Martyrs’ Day and the UAEโs National Day
โThe parallels between our luxury hotel and this legendary automotive brand will lend an even more bespoke experience to our guests,โ said John T.A. Vanderslice, global head, Waldorf Astoria Hotels & Resorts. โWe are thrilled to announce this yearโs Waldorf Astoria Driving Experiences and our new partnership with Automobili Lamborghini, continuing our legacy of offering truly unforgettable, one-in-a-lifetime moments.โ
โWe are thrilled to begin our partnership with Waldorf Astoria Hotels & Resorts, uniting two iconic brands, both of which represent timeless luxury,โ said Stefano Domenicali, Chief Executive Officer, Automobili Lamborghini. โThe Waldorf Astoria Hotels & Resortsโ properties provide the ideal backdrop for our exceptional supercars, offering guests the freedom to test drive at their leisure.โ
The Lamborghini Huracรกn is known for its inspiring technology, outstanding quality, and breathtaking performance and is equipped with all of the luxuries for a comfortable daily drive. With its distinctive exterior design and unparalleled driving dynamics, Lamborghiniโs signature model is as exciting to look at as it is to drive.