KUALA LUMPUR, Malaysia – Malaysia Airlines has turned to its third chief executive in two years, promoting Chief Operating Officer Peter Bellew to Chief Executive Officer of the state-owned carrier, after its former CEO, Christoph Mueller, quit unexpectedly. The appointment took effect July 1st, 2016.
Mr Bellew’s appointment “will ensure continuity in the execution of the turnaround plan and further progress of the overall restructuring effort,” Malaysia Airlines said in the statement.
Mr Bellew, formerly of Ryanair and Kerry Airport, is a travel and tourism industry veteran, whose experience includes:
Chief Executive Officer
June 2016 – Present (2 months)Kuala Lumpur, Malaysia
Leading the transformation of a National Icon in Malaysia.
Chief Operations Officer
September 2015 – June 2016 (10 months)Kuala Lumpur, Malaysia
Operationally rebuilding an iconic Asean airline brand to offer superb customer service.
Director of Flight Operations
October 2014 – August 2015 (11 months)Ireland
Building a new team and developing the processes to operate our new fleet order of 385 aircraft.
Director of Training and Recruitment Flight Operations
September 2014 – October 2014 (2 months)
A challenge to rapidly ramp up after orders for 385 new aircraft. All about the process and sweating the detail.
Head of Sales and Marketing
November 2013 – September 2014 (11 months)
It was about changing the brand, the team and executing a new approach. It worked remarkably well. Within months a new approach with the media, record high bookings, rapid increase in share price and exceptional profits.
Deputy Director Flight Operations
February 2006 – December 2013 (7 years 11 months)
Responsibility for 3500 pilots across 63 European locations, motivating them to maximise productivity, maintain safety standards and lower network costs. Full profit and loss accountability for €240 million.
Vbnets / Wapprofit
September 2001 – December 2005 (4 years 4 months)
Established several early stage wireless product businesses. Built Europe’s first wifi hotspots in 2002!
Irish Cottage Club
July 1998 – September 2002 (4 years 3 months)
Founded Irish holiday property development and management enterprise. Network of 140 units at start of early expansion of regional tourism industry.
October 1993 – June 1998 (4 years 9 months)
Built up traffic and helped fund new airport development. Grew traffic from 10,000 to 450,000 in three years and 11 scheduled/charter services.
November 1989 – October 1993 (4 years)
Founded and CEO of largest tour operator from UK to Ireland. Youngest ever successful applicant for a full ABTA and ATOL operating licences.
Manager – United Kingdom
October 1987 – October 1989 (2 years 1 month)
Managed London operation of a large coach tour operator owned by the Irish Government.