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2016 summer travel trends revealed

Jul 01, 2016

ST. PETERSBURG, FL - The travel insurance comparison site Squaremouth released data highlighting notable trends among Americans traveling this summer.

Where are Americans traveling this summer?

• 70% jump in travel to Canada in light of European terrorism

• Alternative European destinations grow, with notable increase in travel to Iceland, Norway

• 48% rise in summer travel to Zika-free Bahamas

• Decrease in travel to some Caribbean destinations, including Aruba, Bermuda, US Virgin Islands

Most Popular International Destinations for Summer 2016

1. Canada (+70%)
2. Italy (+13%)
3. Mexico (+18%)
4. United Kingdom (+25%)
5. France (+19%)

Includes percentage change in total travelers over the previous year

What are travelers concerned about this summer?

• 66% more travelers searching for hurricane coverage for trips this summer, particularly for Bahamas, Mexico

• 154% increase in number of customers searching for terrorism coverage

• Top European travel destinations see spike in terrorism searches

Who is traveling this summer?

• 36% of Squaremouth customers traveling this summer are baby boomers

• 57% increase in customers over 70 buying travel insurance for summer trips in 2016

• Canada replaces Italy as the top international destination for travelers 65+

• France falls out of the top 5 international destinations for travelers under 50

How much are Americans spending on summer travel?

• Average spending on trips to top international destinations has decreased slightly

• On average, Americans are spending $2,539 per person to travel this summer

• The average total cost of a summer trip is $8,930, an increase of 3.6% over last summer

2016 summer travel trends revealed

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