MIAMI, FL – UNICO Hotels, a new aspirational adults-only, all-inclusive hotel brand designed to reflect each property’s locale and native culture, officially launches today. The nomenclature will play on the latitude and longitude of each location with the first hotel, 20° 87°, an UNICO Hotel located in Riviera Maya on Mexico’s Yucatan Peninsula, scheduled to open in Q1 2017.
Signature guest experiences consistent in each hotel throughout the UNICO Hotels brand will include an in-room gallery with art to purchase from local artisans and an “Experience Room” where guests select their own beach gear and personalized in-room amenities sourced from local craftsman. Food and beverage offerings will include on-site distillery or brewery incorporating flavors and ingredients from the region, as well as an annual rotating chef restaurant concept, with a focus on emerging talent and flavors.
Embracing a more local approach, UNICO Hotels will offer all guests a unique “Host” for their stay, replacing the traditional butler service. From arriving in a custom-scented lobby where guests are introduced to the Guest Experience App – which features information on each week’s activities – to gastronomy and libation mixology that foster a sense of regional celebration, every touch point and interaction has been crafted and curated with an extraordinary list of unique features and options.
“UNICO Hotels will shatter the preconceived notions and expectations of what the all-inclusive category currently offers,” said Frank Maduro, Vice President of Marketing. “Stepping outside of the box of traditional branded hotels, UNICO Hotels will captivate consumers looking for more than just an all-inclusive vacation.”
Rather than relying on tradition and heritage, UNICO Hotels aims to embrace contemporary culture and connect guests to the real version of each destination, as it is today. The hotel staff will embody the brand’s muse, “The Proud Local,” allowing guests to experience a genuine love and emotional investment in each region from a true local’s perspective.
The first hotel to debut under the UNICO brand, UNICO Hotel Riviera Maya will feature 448 predominately ocean-view guestrooms.
Each UNICO Hotel is individual in style, design, history and architecture and will be reflective of its location and culture. This aspirational brand will provide guests with a fresh new perspective through travel, approaching familiar aesthetics through a modern lens.