Turkish Airlines has taken over the world’s most famous Paris avenue, the Champs Elysees. Parisians and tourists will see the ‘Meet Europe’s Best’ banner adorning the boulevard’s 1.9 kilometers as they stroll between iconic shops, cafes and restaurants. The design of the banner reflects the carrier’s #MeetEuropesBest campaign, which highlights the best footballers and fans from across the continent for UEFA EURO 2016TM.
The carrier is the Official Airline Partner to UEFA EURO 2016TM, and has launched a number of initiatives to excite fans throughout this summer’s tournament. The banners will run along the whole length of one side of the Champs Elysees, and will provide a striking visual for fans and tourists as they travel to the French capital for the competition.
Ahmet Olmuştur, Chief Marketing Officer (CMO) of Turkish Airlines, said: “Turkish Airlines is delighted to offer this impressive EURO 2016 campaign lining the world’s most beautiful street. Hopefully seeing the banners which is the important element of this campaign will encourage fans from across the continent to engage on social media with #MeetEuropesBest.”
The banners will be in place on the Champs Elysees for the duration of the competition. As the carrier that flies to more international destinations than any other, Turkish Airlines persistently continues to take a keen interest in global sport.