MICE: Connecting International Suppliers with China’s leading buyers

ibtm china 2016 is set to offer new business connections to international exhibitors based on the high demand from Hosted Buyers looking to place international business. Research from Hosted Buyers revealed Europe, North America and Australasia to be the most popular international regions, with 68% of Hosted Buyers interested in placing business within Europe.

Cici Chen, ibtm china, Senior Project Manager commented, “As the Chinese MICE industry has expanded, so has the demand for outbound business– China has witnessed a 17.4% growth in outbound MICE travel over the last 5 years, reaching almost 17 million trips. Each year ibtm china provides an opportunity for international suppliers to connect with these Chinese meeting planners who are looking to place international business.”
 


Within Europe, research confirmed Russia, Germany, Spain, UK and Italy were the most popular destinations. Russia topped the list with 92% of Hosted Buyers indicating an interest in placing business; Russia also accounts for the maximum share of spending by Chinese MICE tourists in the European region with 35%. The UK was a close second; spending by Chinese MICE tourists is expected to increase by 9% by 2020 and England is one of the most popular destinations among Hosted Buyers, with 87% looking to place business. Germany followed, with 71% of Hosted Buyers indicating an interest.

Canada and the USA were also top destinations for Hosted Buyers, with 85% of Hosted Buyers looking to place business in the US and 79% in Canada. North America currently holds the number one position globally for Chinese outbound MICE tourists spending.

And within Australasia, Australia was the top destination of interest, with 91% of buyers interested in placing business. New Zealand followed with 74% of Hosted Buyers indicating an interest.

Cici Chen, ibtm china, Senior Project Manager commented, “We have a very strong line-up of regional Hosted Buyers who are clearly interested in placing business all across the globe. To ensure that our Hosted Buyers and exhibitors have maximum opportunity for ROI, we will provide everyone with the opportunity to participate in our mutual match appointment system. This sophisticated system matches appointments between Hosted Buyers and exhibitors based on who they have indicated they would like to meet with, ensuring they are only attending relevant, valuable appointments offering genuine business opportunities.”

Chinese Hosted Buyers confirmed to attend ibtm china 2016 include Relax International Travel, SKYWAY MICE, Poloair Holidays Shanghai LTD, Beijing Youth Travel Services, China Travel Service Head Office (Shanghai) Co.ltd, Hunan Overseas Travel Sunshine International Mice CO.,LTD, Shanghai FASCO International Tour & Travel Co.,LtD, Jiangxi Evergreen International Travel Service Co., Ltd., Newview MICE, OceanPlus, Lenovo Group, China Comfort MICE, and AcrossChina Communications.

Additional international destinations that Hosted Buyers have indicated a strong interest in include Brazil with 90% of Hosted Buyers looking to place business, Argentina with 80%, and the UAE with 70%.

ibtm china 2016 will take place from 7-8 September at the China National Conference Centre in Beijing.

ibtm china 2016 is a UFI approved event. An exhibition identified as an “UFI approved event” is proof of high quality, thus providing exhibitors and visitors alike with the assurance of making a sound business investment.

Companies interested in exhibiting at ibtm china 2016 should visit the ibtm china website.

eTN is a media partner for cibtm.