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India's National Tourism Policy: Where does the MICE industry fit in?

Anil Mathur, eTN India Correspondent  May 20, 2016

INDIA (eTN) - India is keen to promote MICE tourism, and this will be reflected in the soon-to-be-unveiled National Tourism Policy.

Also, delegates coming to attend conferences may soon get e-visas, as is being done for tourists from most countries.

These welcomed steps were revealed by Suman Billa, Joint Secretary, Ministry of Tourism, and Chairman, India Convention Promotion Board.

He was speaking at the opening of the first Global MICE Travel Mart on May 19, a 3-day event.

India is keen to promote MICE tourism, and this will be reflected in the soon-to-be-unveiled National Tourism Policy.

Also, delegates coming to attend conferences may soon get e-visas, as is being done for tourists from most countries.

These welcomed steps were revealed by Suman Billa, Joint Secretary, Ministry of Tourism, and Chairman, India Convention Promotion Board.

He was speaking at the opening of the first Global MICE Travel Mart on May 19, a 3-day event.

The mart, which will become an annual event, is being attended by 32 MICE operators from 12 countries. The mart has been organized by FICCI - apex chamber, Ministry of Tourism, and the India Convention Promotion Bureau.

ICPB vice chairman Chander Mansharamani, who heads Alpcord Network Travel and Conferences management company, said that India's ranking in the MICE business has gone up to 31st, from the earlier 35th in the world. He said efforts were being made to prepare a calendar of events and also promote more cities for conventions. The challenge of the lack of research and data on meetings was being met, he said, adding that in India a MICE delegate spends over US$1,500, against US$600 by a normal tourist.

Indian hoteliers and agents at the mart said that more places, events, and festivals should be promoted, and smaller meetings must be encouraged. All segments of the industry must promote India as a convention destination.

The mart, which will become an annual event, is being attended by 32 MICE operators from 12 countries. The mart has been organized by FICCI - apex chamber, Ministry of Tourism, and the India Convention Promotion Bureau.

ICPB vice chairman Chander Mansharamani, who heads Alpcord Network Travel and Conferences management company, said that India's ranking in the MICE business has gone up to 31st, from the earlier 35th in the world. He said efforts were being made to prepare a calendar of events and also promote more cities for conventions. The challenge of the lack of research and data on meetings was being met, he said, adding that in India a MICE delegate spends over US$1,500, against US$600 by a normal tourist.

Indian hoteliers and agents at the mart said that more places, events, and festivals should be promoted, and smaller meetings must be encouraged. All segments of the industry must promote India as a convention destination.

India's National Tourism Policy: Where does the MICE industry fit in?



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