EAST RUTHERFORD, NJ – Developers Triple Five and resort operating group SNOW Operating are proud to announce North America’s first 365 day a year indoor ski and snowboard park, “Big SNOW America,” at American Dream New Jersey.
Standing 12-stories tall and spanning more than 180,000 square-feet, Big SNOW America will offer year-round skiing, snowboarding and snow tubing, alongside indoor snow play and event space. A collection of ski and snowboard retail stores dubbed “The Shops @ Big SNOW” will surround the snow park. Offering customers the latest in equipment, accessories and fashion outerwear, the unique assortment of shops will provide a shopping experience unlike anything else.
“American Dream is the biggest and most exciting opportunity in the snow business and we are really proud to be part of it. Big SNOW America will redefine what is possible in terms of the skiing and snowboarding guest experience. It is a dream come true to have the SNOW Operating team manage Big SNOW America. I have no doubt that American Dream will instantly become an iconic destination for the NY Metropolitan area and beyond,” Joe Hession, CEO of SNOW Operating.
Guests at Big SNOW America will experience what life at a big mountain resort is like, complete with equipment rentals, lessons, ski chalet, shopping village and après ski lounge. Big SNOW America will offer guest experience packages for all ability levels, taking advantage of SNOW Operating’s award-winning Terrain Based Learning™ methods and utilizing the most cutting-edge ski and snowboard technologies and equipment.
“We are thrilled to team up with the best in the business. If you are a ski or snowboard enthusiast you have been to one of SNOW’s partner mountains such as Killington, Aspen or Whistler. Whether learning to ski or snowboard, testing out the latest equipment, or just having fun – Big SNOW America will deliver an experience like no other. Big SNOW America together with our indoor DreamWorks waterpark, theme park and other first class attractions is what will make American Dream a true destination for locals and tourists alike,” Don Ghermezian, President Triple Five.