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NH Hotel Group chooses the Eternal City for launch of its upper-upscale brand

Apr 29, 2016

ROME, Italy - NH Hotel Group has chosen the heart of the Eternal City for the latest launch in Italy of its most exclusive brand, NH Collection.

The new NH Collection Palazzo Cinquecento is NH Hotel Group’s 53rd hotel in Italy and the tenth NH Collection property in the country after openings in Venice, Amalfi, Taormina, Florence, Milan, Genoa and Turin.

The brand increased its presence in Rome with its third NH Collection hotel in the city, and seized the moment to present the brand internationally.

“We feel very proud of launching this iconic NH Collection hotel in a key strategic country, such as Italy”, stated Federico J. González Tejera, Global CEO of NH Hotel Group. “This launch brings us a step closer to our ambition which is that one day, whenever anyone contemplates a trip to a city for an overnight stay or meeting, for business or pleasure, they will always ask themselves if there is an NH at their destination” highlighted the CEO of the Company.

Feel the extraordinary in Italy

In July 2014, the NH Collection brand was launched worldwide for the very first time in Venice with the opening of NH Collection Palazzo Barocci. Since then, the Company has launched a further eight NH Collection hotels in key strategic Italian cities as Amalfi, Taormina, Florence, Milan, Genoa, Turin and Rome.

With the opening of the new 5 star hotel in Rome, NH Collection Palazzo Cinquecento, the Company increases its upper-upscale brand hotels across the country to ten: “We want to expand our premium brand in Italy offering our guests memorable experiences that exceed their expectations. NH Collection Palazzo Cinquecento is our tenth hotel in the country signed under this exclusive brand and the 53rd hotel in the business unit of Italy”, said Chema Basterrechea, Managing Director of NH Hotel Group in Italy.

The official launch was attended by Dario Franceschini, Ministry of Cultural Heritage and Activities and Tourism, among other authorities and members of Italian society. Renowned chef Chris Naylor (1 Michelin starred Vermeer Restaurant at NH Collection Barbizon Palace) and chef Julián Mármol, (Kyushu Restaurant at NH Collection Grand Convento di Amalfi) designed and served the gastronomic offerings at the event.

NH Hotel Group is also present in Italy with 42 NH Hotels, comfortable and practical choices for customers who desire an excellent location in the destination city, and nhow Milano, an unconventional hotel with a unique and chameleonic personality, which is located in the heart of the design district of Milan.

NH Collection Roma Palazzo Cinquecento stands in a stunning location in the heart of Rome, in Piazza dei Cinquecento. Dedicated to the five hundred Italian soldiers killed in the battle of Dogali in 1887, the square has undergone various architectural and urban works that have unveiled its outstanding historic and artistic heritage.

In particular, entire stretches of the Servian Walls dating back to the Roman Republic period, were discovered. They are examples of the first urban boundary of the city. Built in the 6th century BC at the behest of the sixth king of Rome, Servio Tullio, they were rebuilt after the sack of Rome by the Gauls in 390 BC. Today, they are preserved in the garden in front of NH Collection Roma Palazzo Cinquecento and they are a real archaeological treasure.

In addition, the central location of NH Collection Palazzo Cinquecento, next to one of the centres of the public transportation system, a national and international hub, makes the hotel the perfect starting point to discover the city in its unique beauty.

NH Hotel Group chooses the Eternal City for launch of its upper-upscale brand

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