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Caribbean Airlines creates “positive vibes” with new campaign

Trinidad & Tobago Tourism  Apr 28, 2016

PORT-OF-SPAIN, Trinidad - On April 21, Caribbean Airlines announced the launch of its “Happiest Ultimate Moments” – H.U.M campaign, designed to create “positive vibes” and deliver added value to customers travelling during the months of June and September 2016.

A special H.U.M. Pass will be offered to all regional and international passengers, who can then enjoy special discounts with Caribbean Airlines’ retail partners throughout the airlines’ network.

“Caribbean Airlines is in a state of transformation and the launch of the H.U.M campaign is another example of our customer-centric strategic direction” explains Dionne Ligoure, Head of Corporate Communications. “All passengers traveling with Caribbean Airlines in the months of June and September will enjoy the benefits of the H.U.M Pass which will give them unmatched value at numerous retailers in our destinations.”

For 2016, Caribbean Airlines has engaged in a number of customer-focused initiatives, all intended to personify the warmth of the islands and embody the themes ‘We Care, We Connect, We Create, We are the Caribbean.’

Home to the largest Carnival celebration in the Caribbean, Trinidad & Tobago is the southernmost Caribbean nation located seven miles east off the Venezuelan coast. Ranked the happiest nation in the Caribbean by the United Nations’ World Happiness Report, in 2013 and 2015, the destination’s distinct and harmonious blend of cultures, eclectic cuisine and environmental treasures continue to attract travelers of all ages to its shores. Birthplace of the limbo and the world famous steelpan, the only acoustic instrument invented in the 20th century, as well as a diverse mix of monthly festivals and events, it’s little wonder that Trinidad is known as the ‘cultural capital of the Caribbean.’ Sister island Tobago offers a quintessential Caribbean vibe with secluded beaches, quaint villages, private villas and award-winning eco attractions. Tobago is home to the largest brain coral in the Western Hemisphere and the oldest protected reserve in the Western hemisphere, The Main Ridge Rainforest. Come and explore Trinidad and Tobago - the true Caribbean!

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Caribbean Airlines creates “positive vibes” with new campaign

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