South African Airways (SAA) this month celebrates a decade as member of Star Alliance, the world’s oldest, most experienced global airline alliance.
According to Tim Clyde-Smith, SAA’s Country Manager for Australasia, SAA was the first African airline to join the global network in 2006, providing other Alliance partners access to SAA’s extensive route network within South Africa and the rest of the African continent:
“We gave Star Alliance its first strategic foothold in Africa, now recognised as one of the most significant growth markets for international trade and aviation,” Tim said today.
“Over the past ten years we have carried many thousands of Star Alliance members on their journey across the world’s most exciting continent including a great many from Australia,” Tim said.
Star Alliance was founded with five member airlines in 1997. Today its membership totals 28, including three African airlines. SAA’s membership in Star offers our customers a host of advantages, ranging from access to the extended (Alliance) global network and worldwide benefits such as lounge access for passengers travelling in Business Class or with Voyager Lifetime Platinum, Platinum, or Gold status, which equals Star Alliance Gold status.
“Star Alliance members offer our customers the assurance that when they fly with SAA or any member airline that all adopt and adhere to a very high value offering to the customers they serve,” Tim said.
“Our decade long membership is a major achievement coming at a time where the Alliance has reached a high level of maturity. SAA remains focused on maximising our participation in the Alliance to ensure we extract the fullest possible value from our membership for SAA and our customers.”
Alliance member airlines offer a common set of key customer benefits and products at defined quality standards across the entire network. The member airlines’ success is measured on a regular basis by direct customer surveys among frequent flyers and obtaining feedback on overall satisfaction of customers’ travel experience, including touch points such as boarding, departure, baggage handling, and other services.
“We constantly strive to improve on these areas across SAA and welcome Star Alliance’s Quality Initiative project by Star Alliance. Which continually analyses customer satisfaction with all products and services as well as the total travel experience.”
“We’re very proud to be an active member of Star Alliance by maintaining high standards and contributing to its success,” Tim concluded.