The number of visitors to the Arabian Travel Market (ATM) is up by 4 percent on 2015, with figures representing the total number of visitors through the doors on Day 1 and Day 2. ATM 2016 is on track for more than 26,000 visitors over the course of this four-day show.
The trade event, which is taking place from April 25-28 at Dubai World Trade Centre, is well on track to welcome more 26,000 visitors in total over the four-day showcase, with pre-registered visitors representing an impressive 158 countries.
Now in its 23rd edition, ATM boasts an additional hall this year, with 423 main stand holders representing 86 countries, 64 country pavilions and over 100 new exhibitors making their debut.
The show was officially inaugurated by His Highness Sheikh Hamdan Bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai who was joined by dignitaries including His Highness Sheikh Ahmed bin Saeed Al Maktoum, Chairman of Dubai Civil Aviation Authority and Chairman of Emirates Group and Helal Saeed Al Marri, Director General, Dubai Department of Tourism & Commerce Marketing (DTCM) and Director General, Dubai World Trade Centre Authority.
New this year is the ATM Global Stage, a 200+ capacity seminar theatre designed to showcase the very best speakers covering high-level strategic topics. A stellar opening session entitled ‘The Future of the UAE As A Global Tourism Hub’, which took place on April 25, set the scene for the days ahead by focusing on the need for the seven emirates to come together to promote the country as a top tourism destination while retaining their individuality.
The overriding theme of ATM this year is mid-market travel.
In its 22nd edition, Arabian Travel Market 2015, witnessed a year-on-year visitor attendance increase of 15% to over 26,000, with exhibiting companies increasing by 5% to 2,873. Business deals worth more than US$2.5 billion were signed over the four days.
Arabian Travel Market is part of Reed Travel Exhibition’s WTM Portfolio of events, which also includes World Travel Market, World Travel Market Latin America and World Travel Market Africa.
The World Travel Market Portfolio is comprised of the leading leisure travel events in the world; World Travel Market in London, WTM Latin America in Sao Paulo, WTM Africa in Cape Town and Arabian Travel Market in Dubai.
The WTM Portfolio’s events are attended by the global travel and tourism industry’s senior executives to conduct business deals and discover the latest research, insight and opinion.
In 2014, the WTM Portfolio facilitated around $7 billion in industry deals from negotiations between the more than 15,000 buyers, 9,500 exhibitors (1,500 main stand holders and 8,000 stand sharers) in attendance of its four events.
WTM is owned by the worldʼs leading events organizer Reed Exhibitions, the world’s leading events organizer, with over 500 events in 43 countries. In 2014 Reed brought together over seven million event participants from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East, Asia Pacific and Africa and organized by 41 fully-staffed offices. Reed Exhibitions serves 43 industry sectors with trade and consumer events. It is part of the RELX Group plc, a world-leading provider of information solutions for professional customers across industries.
eTN is a media partner for ATM.