Day two at the Arabian Travel Market (#ATM2016) kicked off with an in-depth look at the Middle East market, when travel industry research authority Phocuswright took to the stage for their comprehensive research-based session.
Following the session, ATM chatted with panelist Jeff Strachan to hear more about their findings.
Midmarket Sector Strategies…
Next on the agenda was mid-market strategies, where an expert panel, including Hilton Director Mark Nogal, helped outline possible approaches for Middle East destinations wanting to move away from a focus on luxury.
ATM caught up with Mark after the session for a round-up of the key points:
Wellness and Spa…
Today also saw the launch of the ATM Wellness & Spa Program. Throughout the day the dedicated Wellness & Spa lounge was a hive of activity, filled with professionals from the sector all looking to maximize their connection opportunities.
During the day, ATM spoke to Chenot Palance, who told us a little bit more about their resort.
Following a successful launch at last year’s event, #ATM2016 again welcomed the Middle East’s largest dedicated travel technology event, The Travel Tech Show at ATM.
One of the highlights from today in the Travel Technology Theatre included an insightful session with Bruce Martin, Founder and MD of Ginger Juice.
Straight from the stage, Bruce gave ATM a summary of the session.
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