MIAMI, FL – Travel Marketing and its substantial overlap with digital marketing will be covered at a special Travel Marketing Forum at PortadaLat, the marquee conference for brand marketers, agencies, media, influencers and digital innovators targeting Latin markets throughout the Americas.
“Marketing Travel Services to the Latin American and the U.S. Hispanic consumer has become an important sector in its own right that is why we are adding a Travel Marketing Forum to the 8th Annual Edition of #Portadalat,” says Marcos Baer publisher of Portada.
Major Travel Marketing Players to speak at Travel Marketing Forum include:
โข Dorothy Dowling, Chief Marketing Officer, Best Westernยฎ Hotels & Resorts
โข Montserrat Santaella, International Promotion Manager, Grupo Posadas
โข Ricardo Rivera, Chief Marketing Officer, Volaris
โข Rolando Aedo, Chief Marketing Officer, Greater Miami Tourism and Convention Bureau
โข Ismalis Mendoza, Senior Manager of Marketing and E-Commerce, Marriott International
โข Lara Migliassi, VP, Global Brands โ Hyatt Zilara, Hyatt Ziva, Hyatt Residence Club & Hyatt
โข Carlos Orta, VP Corporate Affairs, Carnival Corporation
Key Topics to be explored:
โข Sales Attribution in Digital Travel Marketing: The State of the Art
โข Creating Strong Travel Brands: Fighting Commoditization in Travel Services
โข Marketing Latin American Travel Destinations in the U.S.
โข A CMO Dissects Global Travel Marketing Trends: Sharing Insights about Marketing 4,100 Hotels in 100 Countries.
Additional major Marketer and Media Stars who will take the stage at PortadaLat include:
โข Carlos Leal, Sr Consumer Marketing Manager, Nestlรฉ
โข Guillermo Morrone, Head of Global Consumer Content Strategy and Priceless Cities, MasterCard
โข Juan Guillermo Restrepo, Digital Marketing Manager, Falabella
โข Adam Singolda, CEO, Taboola
โข Jeremy Gilbert, Director Strategic Initiatives, The Washington Post
โข Carlos Espรญndola, e-Hub, Manager Latin America, 3M
โข Rebeca Ricoy, Sr. Manager Digital Marketing & Advertising, Nola, Avon
โข Maria Carrasquillo, Senior Marketing Manager- Latin America, Jarden Consumer/Sunbeam-Oster
โข Marta Martinez, SVP Sales Advertising, AOL
โข Michael Schott, Director of Online Marketing, Open English
โข Wayne St. Armand, CMO, Brand Networks
โข Andres Franklin, Director Latin America, Sojern
โข Cynthia Evans, Director Insights and Analytics, Group M, Latin America
โข Adriana Grineberg, Head of Operations Miami, Facebook