FRANKFURT, Germany – Active Learning and the power of data – introducing an innovative Swedish interactive learning experience is part of a new series of short and snappy talks at IMEX in Frankfurt this year. These TED-style talks, part of a packed education program at the show’s Inspiration Hub, focus on ‘Trends and Future-Think’ and are brought to IMEX in Frankfurt by the Swedish Network of Convention Bureaus.
The two speakers, Alexis Barnekow and Anders Persson, introduced their proven methodology to increase engagement and make communication fun and easy. Alexis is co-founder of Green Hat People, one of the first companies to apply apps and mobile solutions in corporate learning environments and corporate events. In an interactive session, he showed visitors how to apply Active Learning using games and mobile apps in order to achieve better results as well as have fun with industry colleagues.
Nancy Beach, from Hewlett Packard Enterprise in the USA, who attended the session said: ‘‘I’m looking for different ways to reach people in the training industry and the technology I’ve seen at this session is really innovative and irreplaceable for certain industries including medical.’’
Dominik Deubner, CEO of DOMSET, an agency for marketing consulting in live communications, events, incentives and team development and creator of MICE Club, the online community for the German speaking MICE industry, examined the topical issue of security. Destination Marketing in Difficult Times covered recent events and their impact with input from convention bureaus in Paris, Brussels and Dresden. Representatives from the three cities discussed how they dealt with crises and the action taken.
Julie Blank, from Spear One in the USA, explains: ‘‘I’m looking to plan incentive programmes in 2018 which include Brussels. The opportunity to speak directly with key representatives from the city was invaluable as I was able to gather some really useful information and resources.’’
Reem Kattan, from USAID Tourism Project in Jordan, adds: ‘‘This session offered some real insight into how these cities reacted to issues and what measures they put in place. ‘‘
Visitors had a glimpse into the future at MPI’s deep dive into the industry’s business trends. Jessie States, manager of professional development for Meeting Professionals International, covered the future of business, attendance and budgets, using MPI’s recent Meetings Outlook research and sharing best practices from around the globe. The audience then discussed trends they are currently experiencing and brainstormed ways to plan for possible future outcomes.
Fresh from its success at IMEX America, the Play Room attracted many people to its packed programme of interactive ‘quirkshops’ at IMEX in Frankfurt. Play With A Purpose brings this new feature to the show, providing a creative, interactive, hands on “play space” designed to provide a fresh look at meeting planning.
With over 180 education sessions at IMEX in Frankfurt this year, visitors are sure to find sessions that match their needs. The Inspiration Hub, home to all the show floor education, hosts experts exploring Business Skills, Creative Learning, Diversity, General Education, Health and Wellbeing, Marketing/ Social Media, Personal Development, Sustainability, Technology, Trends and Research. CMP/CEU and ISES Points can also be accrued at many sessions.
eTN is a media partner for IMEX.