PARIS, France – Tribute Portfolio, part of Starwood Hotels & Resorts Worldwide, Inc, today announced that its two newest hotels, Le Metropolitan and Le Dokhan’s, are now bookable through Starwood channels, providing SPG members more choice to earn and redeem points in one of the world’s most adored destinations, Paris.
To celebrate and welcome these two hotels to the Tribute Portfolio family, the brand is debuting an exclusive partnership with consumer shopping service LIKEtoKNOW.it, enabling independent-minded travelers to directly book a stay at the Parisian properties through Instagram.
You Like It, You Buy It
Based on a recent study, 77 percent of travelers use their smart phones for travel inspiration in spare moments1, such as waiting or commuting. With this in mind, Tribute Portfolio is enabling consumers to act on their wanderlust almost immediately through a new partnership with LIKEtoKNOW.it.
Travelers can book a stay at either Le Metropolitan, a Tribute Portfolio Hotel, or Le Dokhan’s, a Tribute Portfolio Hotel, with just a simple double tap on any Instagram photo tagged with @tributeportfolio, #independentmoments and a LIKEtoKNOW.it enabled shocking link. Upon liking the photo, they will receive an email with direct links to book via the hotel website, simplifying usual process of searching for a hotel homepage after admiring their favorite influencer’s vacation on social media.
Tribute Portfolio is the first hotel brand to partner with LIKEtoKNOW.it as the platform launches into the travel category, representing a modern way that travel brands can build awareness and provide a seamless path to purchase in a place where consumers are discovering daily inspiration.
“With nearly half of all travelers worldwide using smartphones to plan or book their trips, our partnership with LIKEtoKNOW.it is yet another way we are helping our guests ‘Stay Independent’ in the City of Lights as more and more consumers turn to Instagram for travel inspiration,” said Dave Marr, Global Brand Leader for Tribute Portfolio. “Now, travelers can turn their spare moments into independent moments at our two new boutique hotels in Paris, demonstrating that we truly are a brand built by and for our SPG members.”