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Arabian Travel Market

Travel Agents Day revisits ATM  Jan 04, 2009

Travel Agent’s Day, which debuted at last year’s show, will return to the Arabian Travel Market (ATM) this year in a revitalised format, according to organisers Reed Travel Exhibitions.

Designed to foster the latest top class travel and tourism education among travel agents, Travel Agent’s Day combines skills, learning, product knowledge and great competitions. The new look format will also afford destinations an opportunity to showcase their brand to the regional and international industry in a dedicated show floor theatre.

The organisers believe it will be an invaluable avenue for tourism bodies to talk directly to those selling their destination to end users.

“We had over 3,000 agents through the door for the inaugural Travel Agents Day and the feedback from both attendees and exhibitors was extremely positive. We are repeating the event in 2009 and hope to welcome and provide even more industry figures with an invaluable tool with which to increase their knowledge of, and contacts within, the region,” said Simon Press, ATM’s exhibition director.

“Given the uncertain economic conditions facing our industry, it is more imperative than ever that destinations are doing their utmost to communicate their unique selling points to travel agents. Arabian Travel Market is all about providing a knowledge platform for all corners of the travel and tourism sector to discuss and develop. No initiative conveys this vision more than Travel Agents Day.”

ATM is to be held at Dubai International Exhibition and Convention Centre (DIECC) from May 5 to 8.

Another feature of the show is the Travel Agents Day Passport scheme. Instigated to provide ‘fun competitiveness’, travel agents are provided with a mock passport and can win prizes by visiting exhibitor’s stands and answering questions. The day will culminate with an award presentation on the ‘Travel Agents Stage’.

Other enhancements are an expanded seminar programme, an increased year long web presence and networking facilities plus the hosted buyer programme.

Registration for Travel Agent’s day is free of charge. A timetable of events will be available on line at from this month.

Arabian Travel Market is held under the patronage of His Highness Sheikh Mohammed Bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE, Ruler of Dubai, and under the auspices of the Department of Tourism and Commerce Marketing, Government of Dubai.

Travel Agents Day revisits ATM
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