TORONTO, Canada – Points launched an upgraded Delta SkyMiles Experiences auction website in collaboration with Commerce Dynamics (formerly Vigorate Loyalty), one of North America’s leading digital marketing companies.
Developed by Commerce Dynamics on the Points Loyalty Commerce Platform, the newly redesigned SkyMiles Experiences website offers improved functionality and new features making it easier for members to redeem their miles for unique once-in-a lifetime experiences. By leveraging the Points Loyalty Commerce Platform, Delta will be able to drive increased member engagement in its loyalty program, while simplifying the backend redemption and reward processes.
“We’ve heard from our members, specifically our millennial members, that the ability to redeem miles in a variety of ways is a key reason why they engage with us. With this upgraded site, we’re able to continue delivering on that promise of finding creative, aspirational ways for our members to redeem their miles while delivering a great user experience,” said Karen Zachary, Managing Director – SkyMiles Global Program. “By partnering with Points, we’re better positioned to not only further enrich the Delta experience, but continue to add value to the SkyMiles program in the future.”
On the Delta SkyMiles Experiences site, SkyMiles members can bid on behind-the-scenes and meet & greet access to sports, food and wine, travel and entertainment events, using their Delta miles. Available in the U.S., the upgraded site features a new interface, mobile responsive design, experience categorization, improved reporting and analytics, and customer testimonials.
“We’re excited to partner with Delta to unveil the new site and offer a more robust experience for Delta SkyMiles members. Partnerships like this showcase the value of our Loyalty Commerce Platform where loyalty programs can leverage Points APIs to quickly access new product and partner opportunities,” said Rob MacLean, CEO of Points. “We are also pleased to leverage our relationship with Commerce Dynamics to continue delivering innovative eCommerce solutions for our loyalty partners.”