Cebu Pacific Air (CEB), a Philippine airline, has captured its homeland’s vibrant hues, including its azure skies and aquamarine waters in its newest cabin crew uniforms, launched in time for the company’s 20th anniversary. Designed by Jun Escario, one of the most celebrated Filipino couturiers, the new look captures CEB’s fun persona with its bright and cheery, yet polished and streamlined look.
“On our 20th year, we complete the airline’s rebranding by partnering with a home-grown Cebu talent. Fashion designer Jun Escario understands the practical needs of our crew while inflight, yet shares our passion to showcase the Philippines’ colours to the world. Travellers from Singapore heading to any of our five direct routes will see the new uniforms from 27 March,” said CEB VP for Marketing and Distribution Candice Iyog.
Escario has gained local and international recognition for his romantic wedding gowns and exquisite evening wear. He has been in the fashion industry for more than two decades and continues to reinvent himself, marking more milestones along the way. This will be the first time his designs are worn by cabin crew.
The stylish new look offers a subtle nod to the alluring tropical isles of the Philippines, the colours giving prominence to the country’s land, sea, sky and sun. A key piece in the ensemble is the top and cardigan in a sunny shade of yellow. To complement the wearer’s shape, the tops come with vertical darts for a slender fit.
The ladies’ look also includes a knee-length skirt in crisp, navy denim that comes in a slim silhouette—flattering and easy to move around in, a perfect execution of casual elegance. “Denim is a year-round fashion staple, and it can be casual yet classy,” said Escario. The skirt also features fun ruffle details on the front as well as a zipped detail that runs across one thigh.
Tying the overall look together is a scarf in a tropical print, featuring Cebu Pacific’s official colours. The scarf also has one standard knot style, minimizing the need for the cabin crew to fuss with tying it on their neck. “All they have to do is put one end through the loop on the other end, and they’re done,” added Escario. “Simple and easy, yet stylish.”
When the weather is chilly, the cabin crew can bundle up with a sleek denim trench coat. They can also accessorize with straw fedora hats and a choice between nude heels (worn when outside the aircraft) and navy blue sneakers (when inside the aircraft).
The ladies are set to glow with understated makeup, with their hair in a neat braided bun. Simple pearl earrings complete their chic look.
For the men, a crisp polo shirt in the same shade of yellow goes together with denim jeans lined with yellow stitching.