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Japan's largest high fashion shopping mall goes global

Mar 19, 2016

TOKYO, Japan - Japan's largest high fashion specialty shopping mall "Bramo!" has incorporated a global payment system to its website applicable in 8 different languages, including English and Chinese. Through this update, luxury brands such as Louis Vuitton, Hermes, Prada, and Gucci, can now be offered at reasonable prices to customers around the world.

Bramo!'s most notable feature is the adoption of a "Safety Guarantee" to strive for zero fraudulence in the products offered. Participating tenants are primarily corporate members of the Association Against Counterfeit Product Distribution (AACD), and the Bramo website guarantees all products offered are authentic.

More than 55 companies are selling their products on Bramo, with a total of more than 150,000 products offered on the website.

Through the proprietary authentication system, Bramo has provided a highly reliable and credible quality of used brand name products in Japan. Due to the high level of trust given to brand name products appraised by Japanese companies, leading to the loyal patronage from many overseas customers, although the website was only available in Japanese until now.

On this occasion, in response to the high demand for used luxury brand products by foreign tourists, the website is now avaliable in 8 languages, including English, Chinese (simplified and traditional), French, Thai, Vietnamese, Russian, and Korean. Payment systems for VISA, MasterCard, and PayPal are all accepted. The shopping environment has been developed to allow easy and safe shopping from overseas. The system also allows convenient access for foreign customers residing in Japan.

In the future, Bramo! will endeavor to provide its services to more customers across the world, providing languages and offering payment systems compatible with customers' areas of residence, for the most optimal hybrid dynamic mall system available.

"Bramo!" offers a wide selection of new and lightly used products from high end brands such as Louis Vuitton, Hermes, Chanel, Prada and Gucci, as well as luxury watches and jewelry brands such as Rolex, Omega, Patek Philippe and Franck Muller.

Japan's largest high fashion shopping mall goes global

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