WASHINGTON, DC – Airlines for America (A4A), the industry trade organization for the leading US airlines, today announced the kickoff of a social media initiative that encourages passengers to share their favorite spring vacation photos. ‘The Getaway’ is part of A4A’s broader ‘Why We Fly’ social media campaign, which highlights the important moments and special memories made possible by the airline industry.
“With a record-breaking 140 million passengers expected to fly on U.S. airlines this spring, we want to showcase the experiences unique to each traveler,” said Jean Medina, Senior Vice President of Communications for A4A. “From spring break and the last ski trips of the season to family visits and adventures with friends, airlines bring people together in a way no other industry can. ‘The Getaway’ encourages passengers to share their personal travel stories by tagging photos with #WhyWeFly.”
‘The Getaway’ builds on the success of a similar social media initiative carried out over the winter holidays, which generated more than 500 holiday travel photos from airline passengers. The top 10 winning submissions are currently featured in a Facebook photo album.
Beginning today, travelers are able to submit their favorite spring ‘getaway’ photos by using the hashtag #WhyWeFly on Instagram and Twitter or by submitting photos as comments on selected A4A Facebook posts. Winning submissions will be announced and featured at the beginning of April in the #WhyWeFly gallery. Follow A4A on Facebook, Twitter and Instagram for the latest updates.