BERLIN, Germany – Argentina and ITB Berlin have entered into a strategic partnership for the worldwide promotion of sexual diversity in travel. At the signing of the relevant contracts at Argentina’s LGBT (Lesbian, Gay, Bisexual and Transgender) Stand at ITB Berlin 2016, Argentina’s Minister of Tourism Gustavo Santos spoke of a “sign of freedom, love and diversity” that Argentina wanted to put forward with the contract. Rika Jean-Francois, Messe Berlin GmbH’s representative for environmental and social responsibility (CSR), said that the agreement sends a “strong message for the world.”
For years ITB Berlin has had an area dedicated exclusively to LGBT travel, one of the fastest growing segments of the international travel industry. ITB Berlin presents the world’s largest selection of vacation options as well as the latest trends and products at one trade fair.
Argentina, which has its own Chamber of Commerce for gay and lesbian companies, and ITB Berlin will therefore work together on all products dealing with LGBT Travel, and will further develop such products. “We are very happy that entering into this agreement worked out for the 50th anniversary of ITB Berlin,” said Jean-Francois. Santos added that such agreements are particularly important, as they promote humane management of diversity.