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Green Globe recertifies IBEROSTAR Playa Mita in Mexico for sustainable tourism achievements

Green Globe  Mar 08, 2016

LOS ANGELES, California – The IBEROSTAR Playa Mita hotel in Mexico was recently recertified by Green Globe for its second year and achieved an outstanding compliance score of 90%.

In a continued effort to maintain their leading role in sustainable tourism, IBEROSTAR Hotels & Resorts has implemented sustainable solutions at their IBEROSTAR Playa Mita property in Riviera Nayarit that will reduce resource consumption and minimize emissions of greenhouse gases (GHGs).

Rafael Carmona, Director of Operations in Mexico IBEROSTAR said, “At IBEROSTAR, we’re excited to continue on our path of sustainable tourism. Our mission is to exceed client expectations in an environment that fosters the development and growth of our employees and the preservation and care of the communities that our hotels are part of.”

The hotel chain recently implemented sustainable solutions that contribute to energy and water conservation.

Newly equipped elevators have an energy recovery system installed that recovers kinetic energy each time an elevator travels downwards making them 50% more energy efficient than conventional elevators. In addition, the air conditioning system is reliant on magnetic equipment that provides optimal energy efficiency and lowers energy consumption. Furthermore, high quality and durable LED lights have been installed that use a total minimum of 30,000 hours of electricity compared to 2,000 hours for conventional lamps.

Water saving measurements at the property include the installation of faucets with water flow limiters so that regardless of the inlet pressure, faucets maintain water flow preventing over-consumption of water. While toilets use a minimal 4.8 liters of water per flush as compared to 6 liters in conventional toilets. Urinals work without any water at all.

In addition to these newly implemented solutions, IBEROSTAR continues to adhere to environmentally friendly operations on a daily basis. IBEROSTAR Playa Mita uses biodegradable cleaning products and promotes the culture of recycling to all its employees and guests.

IBEROSTAR’s Corporate Social Responsibility (CSR) vision and commitment is shared with its customers and employees and expands further out into the local community. The brand promotes the conservation of natural resources and economic development through sustainable procurement policies which assist local suppliers in meeting sustainability standards.

Also, the brand has developed conservation programs including a sea turtle monitoring and release program that strongly supports their efforts to provide education about sustainability and encourage social action within the community. Furthermore, IBEROSTAR Playa Mita gives back to the community through organizing regular local beach clean-ups.

IBEROSTAR Playa Mita was first awarded Green Globe certification in December 2014 following a comprehensive audit. With this certification, all 10 IBEROSTAR hotels in Mexico were officially Green Globe certified, reaffirming the brand’s commitment to sustainability through minimizing their environmental impact and promoting a commitment to the development of sustainable tourism.

Green Globe is the worldwide sustainability system based on internationally accepted criteria for sustainable operation and management of travel and tourism businesses. Operating under a worldwide license, Green Globe is based in California, USA and is represented in over 83 countries. Green Globe is an Affiliate Member of the United Nations World Tourism Organization (UNWTO).

IBEROSTAR Hotels & Resorts is a resort hotel chain based in Palma de Mallorca (Balearic Islands, Spain), founded by the Fluxà family in 1986. IBEROSTAR Hotels & Resorts is an integral part of GRUPO IBEROSTAR, one of the main Spanish tourist companies with over 80 years of experience, which currently has more than 100 hotels of 4 and 5 stars in 16 countries around the world.

Green Globe is a member of the International Coalition of Tourism Partners (ICTP) .

Green Globe recertifies IBEROSTAR Playa Mita in Mexico for sustainable tourism achievements

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