SYDNEY, Australia – Borneo swooped into Sydney last week in a bid to conquer some market share of Australia’s international meeting buyers, with an exposé of the thrilling adventures Sarawak has to offer via its “7 Wonders of Borneo”.
Representatives of Sarawak, Borneo held a “captive audience” of 40 experts from the Meetings, Incentives, Conventions and Exhibitions (Business Events) industry at Sydney’s Hilton.
The “7 Wonders of Borneo” showcased the best of Sarawak as the region’s freshest destinations for international business events, inclusive of the Orang-Utan, the state’s indigenous tribe, Mount Mulu, the Rajah Brooke butterfly, Sarawak’s colonial history, the Raffesia, and the carnivorous Nepenthes.
“This initiative embodies the concept of ‘business meets adventure’. Sarawak can deliver bold, fresh perspectives to conferences that can never be obtained anywhere else in this world,” said Amelia Roziman, General Manager of Marketing and Sales for the Sarawak Convention Bureau (SCB).
The highlight of the evening was the launching of the “7 Wonders of Borneo” film – a production inspired by a “familiarisation” tour (FAM) by key business decision makers from Australia and Singapore in August 2015.
Nick Koerbin, executive director of Association Executive Services, had a change of perception after the FAM trip: “To be frank, I was blown away by the outstanding facilities and logistical assistance provided in Sarawak, which far exceeds the antiquated perception of an exotic destination!”
“With today’s challenging world economy, Sarawak proves to be an excellent value-for-money location for Australian organizations to conduct their conferences out of Australia – and even New Zealand,” he continued.
SCB, the driver behind both “7 Wonders of Borneo” and the FAM trip, is a leader in its profession, contributing a revenue of RM337 million to Malaysia’s largest state, Sarawak, since its inception in 2006.
Constantly advancing with an ever-evolving playing field, the Bureau brands Sarawak as a world class business event destination, which was recognised by the International Congress and Convention Association (ICCA), a leading source of expertise on international meetings, to host their prestigious 2016 congress.
“Just as how Sydney reacted when the city won the bid for the 2000 Olympic Games, we were ecstatic when ICCA announced their decision for 2016 is Sarawak!! Meeting professionals view the ICCA Congress as the ‘Olympics’ of Business Events,” explained Dr. Caroline Hong, SCB’s appointed Australia representative.
Fresh from a successful promotional excursion at the Asia-Pacific Incentives & Meetings Expo (AIME) 2016 in Melbourne the week before, SCB charmed the guests with Sarawak’s unique wildlife, traditions, and culture of hospitality equipped with unbeaten business events facilities.