Government officials and a technical team from the Maldives Marketing & Public Relations Corporation (MMPRC) and Ministry of Tourism (MOT) who will be attending the ITB Berlin fair has already left for Germany on March 2, 2016. The leading delegation of ministers and senior government representatives will be joining the team later for the opening ceremony of ITB on March 8, 2016. The Maldivian delegation will be headed by the Minister of Tourism, Honorable Moosa Zameer. This year, the Maldivian troupe has a total of 281 representatives from 96 industry stake-holding companies, in addition to government officials representing the country.
A total of 57 entertainers and recitalists, who will be attending ITB Berlin as a major spotlight of the special performances conducted in the gala opening and Maldivian stand, will leave to Berlin on March 4 (Friday) morning. 6 media representatives from 4 different news channels will also be leaving with the entertainment team to attend the fair which will be hosted in the Messe Berlin GmbH, in Berlin, Germany from March 9-13, 2016.
In 2016, ITB Berlin celebrates their 50th anniversary and Maldives is the partner host country of the fair, which is the major highlight of the Visit Maldives Year 2016 campaign. The core event, ITB Gala Opening Night will be hosted by Maldives on the March 8 (Tuesday) night, showcasing one of the biggest entertainment performances to an audience of over 2,500 viewers. Major activities carried out as the host country include, press conference, panel discussions, ITB Blogger Speed Dating, ITB travel raffle, ITB Kinderland, ITB travel raffle, The Grand Finale of ITB 2016 and festive closing ceremony. Maldivian Night, an exquisite dinner night for the Maldivian tourism industry participants and their special invitees will also be hosted on the night of March 9 by MMPRC and MOT.
Maldives will be showcased in four areas this year; Main stand in Hall 5.2a, Adventure travel, responsible stand in Hall 4.1, Media stand in Hall 5.3 and in the South Entrance. In the floor space of 583 square meters which will stage the Maldivian stand, cultural performances, handicrafts display, spa experience by Sun Siyam Iru Fushi, sand art, calligraphy and tasting Maldivian delicacies will be featured. These special activities have been organized to get Maldives the maximum possible exposure and attraction by the visitors and trade parties participating in the world’s largest travel trade exhibition.