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Birmingham, England

Britain's first train e-tickets

eTN Staff Writer  Dec 22, 2008

CrossCountry has announced the launch of its new, easy way for customers to buy and collect their CrossCountry Advance tickets. CrossCountry's quick and simple e-ticket enables customers to print their tickets at their own PC or laptop, cutting out additional trips to the station and the need to queue.

E-tickets must be printed off and presented to station and onboard staff when required and will incorporate specific journey details including the customer's name and other relevant security features. Advanced tickets can be purchased online 24-hours any day up to 1800 hours the day before departure, subject to availability.

David Watkin, commercial director at CrossCountry said, "The new e-ticket facility is fantastic news for our customers. Since it was launched 12 months ago, the CrossCountry website has grown into a slick and sophisticated online booking service where people can buy tickets quickly, with minimum fuss. Making e-tickets available for all our routes is an important step in our evolution of online ticket purchasing and our investment for the future."

David added, "Our e-ticket aims to make the ticket-buying process simpler and avoid unnecessary trips to the station before customers need to make their journey. This is especially important during this time of year as we approach the busy Christmas period, as customers can take the stress out of purchasing their ticket and avoid unnecessary queuing - and get the best possible ticket price at the same time by booking in advance."

Following the launch of the new e-ticketing service, CrossCountry will also making its website mobile-friendly, which for the first time will see users of mobile phones and PDAs being able to access CrossCountry information on the move. The mobile facility will enable people to access live train times, timetables, station information, and perhaps most importantly, book their train tickets via their mobile phones.

Britain's first train e-tickets
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