Submit Press release  eTN Team ·  Advertising  ·  eTN Awards  - Worldtourism Events    

African airline turning the tide for the better

Prof. Dr. Wolfgang H. Thome, eTN Africa Correspondent  Feb 16, 2016

The board of this country’s flag carrier is taking restructuring measure, clearly showing the airline will show results and turn the tide to fly back into calmer financial skies.

Kenya Airways (KQ) has earlier today announced the appointment of PJT Partners as transaction advisors tasked to assist the airline in raising added capital and restructuring debt. KQ’s Group Chief Executive, Mr. Mbuvi Ngunze, described PJT in brief comments made available as “… a leading international investment banking firm with strategic airline advisory expertise necessary to counsel on Kenya Airway’s balance sheet restructure as well as capital raising. Their main business lines are on strategic advisory, restructuring, as well as fund placement services.”

Sources close to the airline have also commented, rejecting criticism from certain quarters in Kenya, and saying that the turnaround strategy is unfolding on schedule. “The Board has taken a series of crucial decisions in recent months which have resulted in key staff changes which were reported in the media. It has also resulted in several of the redundant Boeing B777-200’s and Boeing B777-300’s to be sold or leased out which will bring financial relief. I find it highly regrettable that some Kenyans have turned into constant critics on social media instead of engaging in dialogue or understanding the complexities of implementing a turnaround strategy.”

Mr. Ngunze himself set a timeframe of between 6 to 9 months before the various measures now underway will reflect on financial results which will take the airline well into the next financial year which in the case of Kenya Airways runs from April 1 to March 31 each year.

Sections of the Kenyan society made it their favorite pastime to clobber their national airline at every turn of the way, unlike in a neighboring country north, where such would be seen almost as an act of treason and where practically no one dares to post negative and acid social media comments critical of their national airline.

Firebrand lawyer, Ahmednasir Abdullahi, and others thankfully do not all have it their way on Twitter and Facebook as popular broadcaster Larry Madowo stood firmly by KQ which he called his “favorite airline,” while congratulating the airline’s Marketing Director, Chris Diaz, for the various initiatives recently introduced.

KQ raised the bar in their advertising campaign before Tanzania’s Fastjet commenced their long-awaited flights from Dar es Salaam to Nairobi on January 11. With Kenya Airways’ 5 flights a day on the route, they clearly leveraged their market position to counter the lower fares Fastjet injected into the market. This left Fastjet to rake in first time flyers seeking the lowest fares while those in search of full service remain with KQ, not the least for the benefits of the airline’s frequent flyer program.

With 42 African and 10 more international destinations, Kenya Airways remains an African aviation force to be reckoned with, and various route combinations and schedule changes are thought to reflect further rationalization of equipment use after the disposal of the B777 fleet.

The night flight from Nairobi to Kigali now routes via Entebbe to increase the load factor while the B787 Dreamliner service between Nairobi and London has also taken a different shape, to on one side improve connectivity on the important North Atlantic route, and on the other side to avoid having an aircraft sit on the ground in London for the entire day before the return flight.

What aviation pundits in general agree is that the level of taxes and fees airlines in general and Kenya Airways in particular have to pay is way too high if not outright excessive, and AFRAA, the Africa Airline Association, has repeatedly shown the correlation between over-taxation and the rise, or decline, in passenger numbers.

African airline turning the tide for the better

Premium Partners