Event technology start-ups have the opportunity to showcase their products to an audience of event professionals at IMEX in Frankfurt this year.
Applications are now open for the #IMEXpitch, culminating in five finalists competing in a live head-to-head pitch competition at the show.
Each company has five minutes to put forward its product, including the concept, features and unique selling points, to a live audience of up to 60 attendees. The winner, chosen by an expert judging panel, will receive a free space on the Technology Pavilion at IMEX in Frankfurt 2017 in addition to press and marketing exposure.
Last year’s winner was InitLive, a software company from Ottawa, Canada, which pitched its all-in-one software solution for event staff and volunteer management on mobile devices.
The six judges are all individuals who work with event technology on a daily basis and are heavily involved in the latest developments. They will select the winner at the #IMEXpitch final held at the show. The selection criteria covers ease of implementation and practicality, innovation and sustainability among other factors. Meetings industry professional, Christine Fuchs from the social fox, one of the judges and self-confessed “social media marketing geek” explains:
“I’m very much looking forward to seeing great ideas and fun tools which are self-explanatory in usage and real assets for meetings and events. Major digital trends like augmented reality, the internet of things or full service/market research apps are already changing the meetings industry as we know it. In general, developments in the digital world will never be as slow as they are today. Therefore, we need ideas and tools that are fast forward and flexible. So I’d be curious to see ideas functioning like a chameleon: swiftly adapting to the surroundings to perfectly fit in!”
This competition is part of the IMEX education program and will take place at the Inspiration Hub on 19 April 2016 at 1600 hours.
The deadline for applications is March 1, 2016.
eTN is a media partner for IMEX.