The Seychelles Tourism Board successfully participated at the Wedding Folies Lebanon 2016 held from February 4-7, 2016 at the Beirut International Exhibition & Leisure Center.
Wedding Folies Lebanon 2016, a consumer event in its 13th edition, is a highly-anticipated fair which serves as the woman’s ideal guide for her big day and beyond. The 4-day event features the best wedding industry experts, with a host of inspirational wedding suppliers to provide couples all they need to perfectly suit their big day and turn their dream wedding into reality.
The annual bridal fair event this year attracted more than 20,000 visitors from around the world. It was the second time for the Seychelles Tourism Board’s Dubai office to join in the event, and this year’s participation was gladly supported by Enchanted Island Resort and Kempinski Seychelles Resort. The office, together with its partners, are very elated on the success of the event, as many visitors in the stand became interested with the destination and the properties on board. Enchanted Island Resort is a tropical paradise of pristine beaches, clear turquoise waters, emerald green forests, rocky outcrops, and spectacular underwater scenes with endless possibilities for pleasure and leisure. Enchanted Seychelles offers the best of the Seychelles, so leave the world behind and sail into a piece of paradise. Kempinski Seychelles Resort is located in the southwest of Mahe and tucked only a half hours’ drive from the airport. Explore the Kempinski hospitality and a culinary journey that enchants and exhilarates. The resort is surrounded by fantastic natural features such as the bay, the lagoon, and granitic rock formations and offers different room and suite categories to cater for all needs and wishes.
Wedding Folies is a great opportunity for the Seychelles Tourism Board, as it was an avenue for it to get closer to the consumers which is one of the objectives this 2016, considering Lebanon is one of the essential markets. A 57.41% increase in visitor arrivals was recorded in year-ending statistics in 2015 from this country. With the great exposure it got from the same event last 2015, the office decided to participate in this year’s Wedding Folies as a follow-through and at the same time to further develop the good relationship initiated with the consumer level in Lebanon.
“Seychelles is becoming popular in the Lebanese community, and we are very pleased with the result of the 4-day event, being able to witness the eagerness from the consumers to visit the destination. Their interest in knowing more about Seychelles and the properties inspires us to participate in more activities such as this. Our hotel partners received direct booking at the stand and are currently working on the requests,” said Ahmed Fathallah, Regional Manager at the Seychelles Tourism Board Dubai office.
Lebanon is one of the fastest-growing markets in the region when it comes to visits to Seychelles, and brand exposure given through consumer events such as the Wedding Folies could really benefit the product in terms of brand retention to consumers that could lead to Seychelles being the top-of-mind travel destination for travelers from Lebanon.
“Our second consecutive year of participation in the Wedding Folies has given us the opportunity to educate more and more consumers on the unique qualities of Seychelles and why it is the fitting travel destination for families, couples, friends, and even businessmen. During the event, we also had the opportunity to meet the key trade partners and brainstorm on how we can better promote Seychelles, added Fathallah.”
With the satisfactory and useful feedback received from consumers during the event, it can be expected that there will be a number of consumer activities to be implemented to promote the Seychelles Islands.
Seychelles is a founding member of the International Coalition of Tourism Partners (ICTP) .