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Bollywood turns Innsbruck into a magnet for Indian tourists

Anil Mathur, eTN India Correspondent  Feb 14, 2016

INDIA (eTN) - After India's top film producer, Karan Johar, finished a film shot in Innsbruck, Austria, tourism officials in this country are confident it created a new magnet for Indian visitors.

The movie, Ae Dil Hai Mushkil, with stars Ranbir Kapoor and Anushka Sharma draw a picture of Austria needed to interest travelers to eye Innsbruck as an Indian travel destination.

Ms. C. Mukerji, who heads the Austria National Tourist Office in India, said that ANTO Austria is also launching a new website and a new campaign soon. She said India was a good market, with constant growth.

Senior officials for the various regions and attractions in Austria spoke of the coming projects and events and were confident to get more Indian tourists to explore the Austrian culture, history, and nature.

Vienna is trying to get more honeymooners and young couples.

Bollywood turns Innsbruck into a magnet for Indian tourists



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